Compare is used to show the side-by-side comparison of the digital traffic and insights of up to 4 different websites or apps.
The Compare tool is located in the research section of Website Analysis.
The compare tool or button allows you to compare your site or the selected site with a competitive set. This will transform the research section into a fully competitive landscape to understand the different traffic channels receiving traffic for all sites and help identify different strategies through the channel modules.
For instance, deep dive into one of the marketing channels to see how a competitor is receiving referral traffic, organic search traffic, or paid search traffic. If we were to look at incoming referral traffic, this could identify the relationship with existing affiliates or partners, the traffic split between those partners, and how closely related each partner is regarding competitive traffic.