Similarweb allows website owners to connect their Google Analytics account to Similarweb and share their website data via the Similarweb profile page.
There are two ways you can connect Google Analytics to your Similarweb account:
Privately Connecting your Google Analytics privately is available for Similarweb users and will show verified data only for users who have access to that account. Verified stamps will not be shown for a website that is verified privately; however, they will be visible to users on the same account as the original user who completed the private connection.
Publicly Connecting your Google Analytics publicly is available for both PRO, freemium, and Lite users. This will display desktop, mobile, and tablets, visits, and engagement data, directly from your Google Analytics on your Similarweb page. Anyone who views your page in Similarweb will see this data, along with the verified stamps.
Note: It generally takes between 24-48 hours for GA data to sync.
Why should I connect my Google Analytics with Similarweb?
Benchmark your performance: Connecting your Google Analytics account privately will give you and your team a comprehensive view of your website to benchmark performance directly against your competitors using Similarweb’s PRO platform.
Get verified by Similarweb: Connecting publicly is useful for publishers and media brands who want to display their verified traffic to potential advertisers and partners and demonstrate their audience reach plus engagement metrics.
There are two ways you can connect your Google Analytics account:
You can connect your Google Analytics account from within the Similarweb platform.
When logged in, you'll see a Google Analytics icon in a variety of places. Connect anywhere you see the Google Analytics icon via the ‘Is this your website?’ prompt on the following pages: Traffic and Engagement, Website Performance, Dashboards, Marketing Workspaces, and others.
You can also connect via this page here. You can find this link in the footer of our website.
Note: If you are a Lite user, you can also connect from the Website Analysis page.
To connect your Google Analytics account:
Go to www.similarweb.com.
Enter your domain into the search bar.
The overview page for the domain will be displayed.
Click on ‘Claim Your Website’ next to Traffic Overview.
Select ‘Connect Google Analytics.’
Enter an account to log in to your Google account.
Choose the website to be measured. Click Next to complete the connection.
Note: It can take up to 48 hours to see verified data on your Similarweb website page.
See the example of how to connect your Google Analytics via the Traffic & Engagement page.
If you have more than one website associated with your Google account, you can repeat the process and connect multiple websites. Note that you can only add one google analytics view per website.
What does it mean to privately connect my Google analytics with Similarweb?
The option to connect your Google Analytics privately is available for our users and will show verified data only for users under the same account that verified the website. Verified stamps will not be shown for a website that is verified privately.
What data points are going to be affected once I’ve connected my Google Analytics with Similarweb?
Once you’ve connected your Google Analytics account with Similarweb, the following data points will be taken from Google Analytics:
Total Visits (sessions)
Pages / Visits
Avg. Visit Duration
Monthly Unique Visitors
Visitors per Unique Visitor
These insights will be available on the Website Overview and Traffic & Engagement pages. These pages will be stamped with a ‘verified data’ stamp if shared publicly.
Note: There is no indication that a website has shared its Google Analytics if done privately.
How is the ranking calculated?
Rankings are based on Similarweb estimations, not Google Analytics data. This ensures a consistent approach across all sites on the platform, as not all sites are verified.
Can I connect my Google Analytics in incognito mode?
You cannot connect your Google Analytics from an incognito window, as 3rd party cookies and data storage must be enabled in the web browser. Please try connecting from your browser's main session.
Is connect for GA4 supported?
Currently, we do not support connections for GA4.
How do I disconnect my Google Analytics from Similarweb?
You can disconnect your Google Analytics from Similarweb directly via your Google Analytics account. See here for instructions
My site is not showing up under Connected Accounts.
A possible reason for this is if the email addresses for Similarweb and Google Analytics are different. To show up under the Connected Accounts, the email addresses would need to match.
In addition, verify that you are trying to connect with the correct email address and have the necessary Google Analytics permissions. Perhaps your Google Analytics is associated with another personal account, such as Gmail.
Failed connection error when trying to connect my Google Analytics
We were unable to find the selected Google Analytics property associated with the selected website. Please ensure to select only a property that exists on the selected website.
A common reason for failed connections is that the URL specified in your Google Analytics view settings doesn't match up exactly with the site you are trying to connect to.
In your Google Analytics, make sure the Property Name field and the Default URL field are the same as the domain in Similarweb.
Error: We were unable to find the selected Google Analytics property associated with the selected website. Please ensure to select only a property that exists on the selected website.
When connecting to Similarweb, the web property you selected to connect is not currently integrated in the domain. To resolve, double-check whether the GA web property is correctly integrated into the domain and that you are trying to connect the correct property.
Error: The domain is already associated with a different GA profile. Please try a different domain name.
There is an existing account with a different email account connected to Google Analytics for this domain in Similarweb. Contact Customer Support for more information.
Error: There is no Google Analytics account associated with this user. Please try connecting a different account. For more information please see our knowledge center.
This error may indicate that the email address being used to connect is not an admin on the GA account. Verify that you are trying to connect with the correct email address (perhaps your GA accounts was associated with a personal email, such as a gmail account). Contact Customer Support for more information.
Error: There is no data for the selected website. Please try again with a website that has at least 3 months of data.
The requested site does not have any data in GA for the past 3 month. The site needs at least one data point (visit/user) over the past 3 months.