Google Analytics Tracking ID (or UA ID) is a unique identifier that allows Google Analytics to collect data when inserted on a website.
Every Google Analytics property has a unique Tracking ID. In order to connect your Google Analytics data to Similarweb, you’ll need to have your Google Analytics Tracking ID handy. This information is necessary to allow Similarweb to successfully identify and connect your Google Analytics property.
There are a few ways to find your GA Tracking ID:
Log into your Google Analytics account.
Click in the bottom right corner of your Universal Analytics property.
If you have multiple Google Analytics properties, make sure you are in the property you wish to connect to Similarweb.
In the Property column, click Property Settings.
Find your "UA-" ID at the top of the Property Settings page, under Tracking ID.
Q: How will Google Analytics' migration from Universal Analytics to GA4 affect my connection with Similarweb?
A: On March 16, 2022 Google announced that Google Analytics 4 (“GA4”), will be replacing Universal Analytics (“UA”) on July 1, 2023. As of this date, UA will stop processing any new hits. This means that you as a user of UA will be required to migrate to GA4 in order to capture information about your site.
For the time being, this change will have no impact on you as a Similarweb user, nor will it have any impact on our estimations as UA will continue to be used until July 1, 2023. Similarweb is aware of this migration and we promise to provide you with any additional information as it becomes available.
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