Google Analytics properties have a unique identifier that allows Google Analytics to collect data when inserted on a website.

Google Analytics 4 properties have a Google tag ID, which usually starts with "G-".

Universal Analytics properties have a Tracking ID, which started with "UA".

In order to connect your Google Analytics, you’ll need to have your Google Analytics ID handy. This information is necessary to allow Similarweb to successfully identify and connect your Google Analytics property.

How to find your Google tag ID (GA4)

  1. Log into your Google Analytics account.

  2. Click Google_Analytics_Admin.png in the bottom right corner of your GA4 property.

  3. In the Property column, click Data Streams.

  4. Click the relevant data stream.
  5. In the Google tag section at the bottom of the Web streams details page, click Configure tag settings
  6. In the Your Google tag section on the Google tag page, copy the ID that starts with "G-" or "AW-".

For more information, visit [GA4] Find your Google tag ID.

Property Settings (Universal Analytics)

  1. Log into your Google Analytics account.

  2. Click Google_Analytics_Admin.png in the bottom right corner of your Universal Analytics property.

    Note

    If you have multiple Google Analytics properties, make sure you are in the property you wish to connect to Similarweb.

  3. In the Property column, click Property Settings.

  4. Find your "UA-" ID at the top of the Property Settings page, under Tracking ID.

    Example:

    Google_Analytics_ID.png
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