What does connecting my Google Analytics account with SimilarWeb mean?

What does connecting my Google Analytics account with SimilarWeb mean?

SimilarWeb allows website owners to connect their Google analytics account to SimilarWeb and share their desktop visits publicly on their SimilarWeb Website Analysis page. Once a website is publicly verified it will show the number of desktop and mobile visits as it appears on Google Analytics. This will be visible to anyone searching for the connected website within SimilarWeb PRO or on SimilarWeb.com with the following visual indicators:

  • Within SimilarWeb PRO:
    • There will be a toggle at the top of the Overview Page, the Traffic & Engagement page and  within your Custom Dashboards, where you can choose to view SimilarWeb data or Google Analytics data
    • A verified data stamp will appear on the Website Overview page next to the name of the analyzed website and next to all metrics that show Google Analytics data. 

GA_Toggle.jpg

    • The graph under Traffic & Engagement, within the Website Audience module will show a “Publicly Verified’ stamp and a verified data stamp will also appear next to all metrics that show Google Analytics data. 

GA_Toggle_2.jpg

  • On similarweb.com:
    • There will be a toggle next to Traffic Overview on the Overview Page, where you can choose to view SimilarWeb data or Google Analytics data
    • Under Traffic Overview the Total Visits will have a verified data stamp

Verified_Stamp_FRO_1.jpg


What does it mean to publicly connect my Google analytics with SimilarWeb?

Connecting your Google Analytics publicly will display desktop, mobile, and tablets, visits and engagement data, directly from your Google Analytics on your SimilarWeb page. Anyone who views your page in SimilarWeb will see this data, along with the verified data stamps.

How do I connect my Google Analytics publicly?

  1. Go to www.similarweb.com  
  2. Enter your domain into the search bar
  3. Automatically you will be looking at your overview page
  4. Click on ‘Claim Your Website’ next to Traffic Overview
  5. When a box opens, select ‘Connect Google Analytics’
  6. A new window will open asking you to log in to your Google account.
  7. Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.  

Verified_Stamp_FRO_2.jpg

Or

  1. Scroll down to the footer of the page and click on ‘Publicly connect Google Analytics’
  2. When a box opens, select ‘Connect Google Analytics’
  3. A new window will open asking you to log in to your Google account.
  4. Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.   

Verified_Stamp_FRO_4_public.jpg

If you have more than one website associated with your Google account, you can repeat the process and connect multiple websites. Note that you can only add one google analytics view per website.

What does it mean to privately connect my Google analytics with SimilarWeb?

Connecting your Google Analytics privately is available for PRO users, and will show verified data only for users under the same account that verified the website. Verified stamps will not be shown for a website that is verified privately.

How do I connect my Google Analytics privately?

  1. Log in to your SimilarWeb PRO account
  2. Enter your domain into the search bar
  3. Automatically you will be looking at your overview page in SimilarWeb PRO
  4. Hover over the grey verified data stamp next to your domain name
  5. Click on ‘Connect my analytics’
  6. When a box opens, select ‘Connect Google Analytics’
  7. A new window will open asking you to log in to your Google account.
  8. Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.  

Verified_Stamp_PRO_3.jpg

Or

  1. Enter your domain into the search bar
  2. Click on ‘Website Audience’ and select ‘Traffic & Engagement’
  3. Click on ‘Is this your website?’ on the graph
  4. When a box opens, select ‘Connect Google Analytics’
  5. A new window will open asking you to log in to your Google account.
  6. Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.  

Verified_Stamp_PRO_4.jpg

What does it mean to anonymously connect my Google analytics with SimilarWeb?

Connecting Google Analytics anonymously will not show any indication that a website has shared their Google Analytics with SimilarWeb. The data will be used solely for SimilarWeb’s learning set and will not have a direct impact on the data we show on SimilarWeb.

How do I connect my Google Analytics anonymously?

  1. Go to www.similarweb.com  
  2. Scroll down to the footer of the page
  3. Click on ‘privately connect Google Analytics’
  4. Select ‘Connect Google Analytics’
  5. A new window will open asking you to log in to your Google account.
  6. Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.

Verified_Stamp_FRO_3.jpg

Why should I connect my Google analytics with SimilarWeb?

  • Strengthen your brand – full transparency will give you the opportunity to showcase your popularity and establish yourself as a trusted brand.
  • Increase ad income – many advertisers use SimilarWeb to find high quality publishers. Having this data available will make your website a lot more attractive to advertisers looking for media buy and other partnership opportunities. No more wasting time in preparing Google Analytics reports every month and preparing updated PDFs with your website’s stats. You can simply send your prospects to your SimilarWeb analysis page.
  • Raising capital – for a company that is on the lookout for new capital, this is a great opportunity to have important stats which are relevant for your business’s valuation, out in the open with easy access to any potential investor

What data points are going to be affected once I’ve connected my Google Analytics with SimilarWeb?
Once you’ve connected your Google analytics account with SimilarWeb, the following data points will be taken from your Google Analytics:
Total Visits (Sessions)

  • Pages / Visit
  • Avg. Visit Duration
  • Bounce Rate
  • Monthly Unique Visitors
  • Visits Per Unique Visitor

These will be visible on the Website Overview page and the Traffic & Engagement page under the Website Audience module. These pages will be stamped with a ‘verified data’ stamp if shared publicly. Please note that there is no indication that a website has shared their Google Analytics if done privately or anonymously.

How do I disconnect my Google Analytics from SimilarWeb?

Please contact support in order to disconnect your Google Analytics from SimilarWeb.

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