What does connecting my Google Analytics account with SimilarWeb mean?
SimilarWeb allows website owners to connect their Google Analytics account to SimilarWeb and share their website data via SimilarWeb profile page.
There are two ways you can connect Google Analytics to your SimilarWeb account:
- Privately Connecting your Google Analytics privately is available for PRO and freemium users, and will show verified data only for users who have access to that account. Verified stamps will not be shown for a website that is verified privately however it will be visible to users on the same account as the original user who completed the private connection.
- Publicly Connecting your Google Analytics publicly is available for both PRO, freemium and Lite users. This will display desktop, mobile, and tablets, visits and engagement data, directly from your Google Analytics on your SimilarWeb page. Anyone who views your page in SimilarWeb will see this data, along with the verified stamps.
Why should I connect my Google Analytics with SimilarWeb?
Benchmark your performance
Connecting your Google Analytics account privately will give you and your team a comprehensive view of your website or app metrics to benchmark performance directly against your competitors using SimilarWeb’s PRO platform.
Get verified by SimilarWeb
Connecting publicly is useful for publishers and media brands who want to display their verified traffic to potential advertisers and partners and demonstrate their audience reach plus engagement metrics.
How do I connect my Google Analytics to my account?
There are two ways you can connect your Google Analytics account:
1. When logged in, directly within the platform and connect every time you see the Google Analytics icon via the ‘Is this your website?’ prompt on the Traffic and Engagement page.
2. You can also connect via this page here. You can find this link in the footer of our website.
Please note, if you are a Lite user you can also connect from the Website Analysis page.
Where can I connect my Google Analytics account within the platform?
Whenever you see the the Google Analytics icon for example:
- Website performance page
- Traffic & Engagement page
- Marketing Workspace
- User Settings via Google Analytics Privacy Status tab
How do I connect my Google Analytics account?
- Go to www.similarweb.com
- Enter your domain into the search bar
- Automatically you will be looking at your overview page
- Click on ‘Claim Your Website’ next to Traffic Overview
- When a box opens, select ‘Connect Google Analytics’
- A new window will open asking you to log in to your Google account.
- Click on ‘Allow’ to grant SimilarWeb to view your Google Analytics data. It can take a few days to see verified data on your SimilarWeb website page.
See the example of how to connect your Google Analytics via Traffic & Engagement page.
If you have more than one website associated with your Google account, you can repeat the process and connect multiple websites. Note that you can only add one google analytics view per website.
What does it mean to privately connect my Google analytics with SimilarWeb?
Connecting your Google Analytics privately is available for PRO users, and will show verified data only for users under the same account that verified the website. Verified stamps will not be shown for a website that is verified privately.
What data points are going to be affected once I’ve connected my Google Analytics with SimilarWeb?
Once you’ve connected your Google analytics account with SimilarWeb, the following data points will be taken from your Google Analytics:
Total Visits (Sessions)
- Pages / Visit
- Avg. Visit Duration
- Bounce Rate
- Monthly Unique Visitors
- Visits Per Unique Visitor
These will be visible on the Website Overview page and the Traffic & Engagement page under the Website Audience module. These pages will be stamped with a ‘verified data’ stamp if shared publicly.
Please note that there is no indication that a website has shared their Google Analytics if done privately.
How do I disconnect my Google Analytics from SimilarWeb?
You can disconnect your Google Analytics from SimilarWeb directly via your Google Analytics account. See here for instructions.