Similarweb lets website owners connect their Google Analytics account to Similarweb and share website data. Making this connection allows you to:

  • Benchmark your performance: Connecting your Google Analytics account privately will give you and your team a comprehensive view of your website to benchmark performance directly against your competitors using Similarweb.

  • Get verified by Similarweb: Connecting publicly is useful for publishers and media brands who want to display their verified traffic to potential advertisers and partners and demonstrate their audience reach plus engagement metrics.

In this article, we will cover all you need to know about connecting your Google Analytics and Similarweb account.


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Public and Private Connections

You can choose from two types of connections:

  • Privately: this option is available for Similarweb users and will only show verified data for users who have access to that account. Verified stamps will not be shown for a website that is verified privately; however, they will be visible to users on the same account as the original user who completed the private connection.

      Tip: Privately connecting your Google Analytics data to Similarweb allows you to easily compare your Google Analytics data to Similarweb estimations.

  • Publicly: this option is available for all users. This will display desktop, mobile, and tablets, visits, and engagement data, directly from your Google Analytics on your Similarweb page. Anyone who views your page in Similarweb will see this data, along with the verified stamps.

How to connect Google Analytics and Similarweb

There are two easy ways to connect your Google Analytics account:

  • Connect your Google Analytics account from within the Similarweb platform.

    When logged in to Similarweb, connect anywhere you see the Google Analytics icon, and via the ‘Connect your website’ prompt on the following pages: Traffic and Engagement and Website Performance.

  • Connect your Google Analytics from the Similarweb website.

  Note: If you don't have a login to our premium service, you can publicly verify your site from our free website

To connect your Google Analytics account:

  1. Go to

  2. Enter your domain into the search bar. The overview page for your domain is displayed.

  3. Click Claim Your Website next to Traffic Overview.

  4. Select Connect Google Analytics.

  5. Enter an account to log in to your Google account.

  6. Choose the website to be measured. Click Next to complete the connection.

      Note: It can take up to 48 hours for GA data to sync with Similarweb.

If you have more than one website associated with your Google account, you can repeat the process and connect multiple websites. Note that you can only add one Google Analytics view per website.

Frequently Asked Questions

Q: How can I find my Google Analytics Tracking ID?

Visit How to find Google Analytics Tracking ID for instructions.

Q: How will my data be used if I privately connect my Google Analytics account to Similarweb?
When you connect your GA to Similarweb privately, it provides Similarweb an additional benchmark for estimations within our learning set, both for that site's estimations and for estimations for all sites within that same industry. This strengthens our learning set and gives better estimations for all platform users.

  Note: Connecting your GA will not directly impact Similarweb estimations for your site. It will strengthen our learning set, and therefore, strengthen estimations across the industry.

Q: Can I connect my GA4 to Similarweb?

Yes, you can connect your GA4 property to Similarweb. Check out Connecting GA4 to Similarweb for instructions.

Q: Can I connect my Adobe Analytics property to Similarweb?

Similarweb is constantly working to expand our support of different direct measurement tools. We do not currently support Adobe Analytics connections, but we are working to support this functionality in the future.

Q: Can I connect my Google Analytics in incognito mode?

You cannot connect your Google Analytics from an incognito window, as 3rd party cookies and data storage must be enabled in the web browser. Please try connecting from your browser's main session.

Q: What does it mean to privately connect my Google Analytics with Similarweb?

The option to connect your Google Analytics privately is available for our users and will show verified data only for users under the same account that verified the website. Verified stamps will not be shown for a website that is verified privately.

Q: How can I change my Google Analytics connection from private to public (or vice versa)?
  1. Go to AccountSettings.png Settings  > Account and click on Profile.

  2. Switch to the Connected Accounts tab.

  3. Choose Private or Public for the relevant site, and click Update.


Q: How can I view Google Analytics data for a website?

In the top right corner of the page, you'll find three dots. Click these three dots and you will see a toggle that gives you the option to Show Google Analytics Data. Or, click the "Publicly Verified" button on the Traffic and Engagement and Website Performance pages.

  Note: This toggle will only appear if the site has publicly connected Google Analytics data, or the site has privately connected Google Analytics data and you are a part of that account.

Q: What data points are going to be affected once I’ve connected my Google Analytics with Similarweb?

Once you’ve connected your Google Analytics account with Similarweb, the following data points will be taken from Google Analytics:

  • Total Visits (Sessions)

  • Pages / Visits

  • Avg. Visit Duration

  • Bounce Rate

  • Monthly Unique Visitors

  • Visitors per Unique Visitor

Google Analytics Verified

These insights will be available on the Website Overview and Traffic & Engagement pages and will be noted with this orange icon.

These pages will be stamped with a ‘verified data’ stamp if shared publicly.

  Note: There is no indication that a website has shared its Google Analytics if done privately.

Q: Is it possible to only send some data within GA, i.e., Visits and Pageviews?

No, there is no custom Google Analytics sharing. It is also not possible to connect to Similarweb via SDK.

Q: How do I disconnect my Google Analytics from Similarweb?

You can disconnect your Google Analytics from Similarweb directly via your Google Analytics account. Visit How do I disconnect a Google Analytics account from Similarweb? for instructions.

Q: Can I see Google Analytics data for a site in the Similarweb extension?

SimilarWeb estimated data is displayed by default in the Similarweb extension. Currently, we do not support Google Analytics data in the extension.

Q: How is the ranking calculated?

Rankings are based on Similarweb estimations, not Google Analytics data. This ensures a consistent approach across all sites on the platform, as not all sites are verified.


Running into difficulties while connecting your Google Analytics account to Similarweb? Visit Google Analytics Connection Issues for common connection errors and troubleshooting tips. 

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