Get a comprehensive understanding of the best-performing landing pages for any website. The Landing Pages tool allows you to drill down and unveil the traffic trends over time, the keywords driving that traffic, and the estimated clicks sent from each keyword to the respective landing page URL. 

Landing pages

What is the value of Landing Pages?

Using the Landing Pages tool, you can evaluate the performance of your competitor’s website pages. It helps you to find out what new content a domain has created and they're gaining clicks from, and this isn’t readily available in established SEO tools.

The Landing Pages tool helps you pinpoint which pages are performing best in terms of organic and paid search. You’ll be able to examine metrics and insights for those pages, such as traffic share, click trends, SERP attributes, and the keywords driving traffic via the clicks sent to the respective URL. All this enables you to:

  • Understand which pages are bringing the most organic or paid traffic
  • Reveal trends in landing page click activity 
  • analyze why that page content is performing well
  • give you a direct view of your competitor's content strategy

  Did you know? Landing Pages now uses our Search 3.0 data set. This dataset has vastly expanded coverage of keywords, domains, and covered countries. It allows us to add more filters, metrics and insights to the tool, delivering a more granular and focused analysis, ensuring you always see the most recent and relevant perspective on any website’s organic or paid landing pages.   

 How to use Landing Pages

The Landing Pages tool is found in the Acquisition Research > Search > Search 3.0 module. To get started follow these steps:

  1. Enter the primary website. Either view and analyze the keywords results for this website individually, or click "+ Add" to compare up to four more sitesAdding sites to compare
  2. Using the filters in the upper right, change the time frame so that you can view a specific month, or the last 28 days to to get the most recent perspective on keyword performance. You can also view period-over-period change to track performance trends over different time frames.Choose timeframe
  3. Select a specific country filter and device type to analyze. Device types include Desktop, Mobile, and All Traffic. The All Traffic view provides the combined keyword coverage across both desktop and mobile, giving you a holistic understanding of the keyword landscape for the selected website(s).Choose which device to analyze

Using the Filters

Using the Filters

  • Include/Exclude Keywords, Keyword Lists and URLs: Fine-tune your research with filters to include/exclude specific keywords or URLs, enabling you to pinpoint the SEO entities you want to prioritize and analyze in more detail.

Include/Exclude Keywords and Keyword Lists

Include/Exclude Websites

  • Clicks Change: The clicks change filter delivers in-depth insights into the conversion of each keyword, including: Trending, Detrending, Lost clicks, and New clicks.

These filters allow you to properly understand the keyword efficacy of the selected websites by identifying keyword trends, anticipating keyword shifts, recovering lost keyword opportunities, and seizing new keyword possibilities.  

understand the keyword efficacy

  Note: The methodology for our Clicks Change metrics works as follows: 

  • Trending: Clicks change >10% and current clicks > 100
  • De-Trending: Clicks change <-10% and current clicks > 100
  • Lost Clicks: Clicks current month = 0, Clicks previous month is >0
  • New Clicks: Clicks current month is >0, Clicks previous month= 0

Key Metrics & Insights

Key Metrics & Insights for Landing Pages

URL: The landing page URL that drove clicks and traffic to the analyzed website
Clicks: The estimated number of clicks the URL has received and the percentage share of clicks amongst the other URLs from the parent website
Change: The month-over-month change of clicks from the most recent month compared to the previous month
Clicks Trend: The daily, weekly, and monthly trend of clicks for the URL in the last 90 days. The last 90 days are taken from the last day in the selected month
Desktop/Mobile: The percentage of clicks that were attributed to desktop or mobile devices for the keywords
Average Position: The weighted average blended position. This takes the blended position (including the organic position of all SERP features) of the URL on each keyword, and gives each keyword a weighting based on monthly search volume. 
Keywords: The number of keywords the URL ranked for on the SERP in the selected month
Top Keyword: Keyword which drives the most clicks to the URL
SERP Features: Search Engine Results Page (SERP) features identified for the keyword, broken down by those the website did and did not rank for


Keywords Table Expansion 

By clicking the Clicks Trend button, you can analyze the daily, weekly, or monthly clicks within the last 90 days to understand how URLs are performing for all traffic-generating keywords of that URL.

Click trend per landing pages

You can switch the view to show the keywords that have driven the clicks to the chosen landing page URL and what their performance looks like. 

Keywords driving traffic by landing page

Clicking the “See full view” button redirects you to the Website Keywords page and automatically applies the chosen URL in the include/exclude filter to view only the keywords sending traffic to that page.


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