1. Similarweb Knowledge Center
  2. Glossary
  3. U

URL Spend

Toggle navigation

Spend estimation per URL (or search campaign) for the chosen website.

Calculation

URL Spend is calculated using CPC and paid search visits to the site per month.

Note

The landing pages you see are based on Google SERP. We take the total PPC Spend estimation for a website and distribute it per landing page according to the traffic share. So, while the formula partially relies on other search engines, URL Spend refers only to Google.

Was this article helpful?
10 out of 15 found this helpful