Answer Box

An Answer Box is an organic SERP feature that answers a user's query directly in the SERP. These are not intended to be complete answers, and therefore do not include a link. These answers are always featured at the top of the SERP. 

Because of this, search queries that trigger an answer box usually correlate to a high amount of Zero-Click Searches, as in most cases these queries will not lead to a user clicking on any search result.

Examples of information in Answer Boxes include: direct answers to questions, sports results, and weather forecasts. 

 

Learn more:

• SERP Features Report
• Your Smart Guide to SERP Features
• Zero-Click Searches – How to Measure The Impact on SEO