Knowledge Panel

A Knowledge Panel is an organic SERP feature that generally appears on the right-hand side of a SERP. They provide information about a specific entity, such as a person, place, or organization, that is related to the search query. They help the user by presenting easy access to important information about the entity they are searching for. 

Knowledge Panels typically include details such as the entity's name, a brief description, and relevant information about the entity (e.g. phone number, website, social media profiles).

Learn more:

• Google’s Knowledge Panels: A Step-By-Step Guide for Your Business
• SERP Features Report
• Your Smart Guide to SERP Features