The Referring Domains Report allows you to see what domains link to your site and assess the quality of the referring domains.

What's the Value?

With the Referring Domains Report, you can see the websites that are linking to your site. Unlike the Backlinks report, which provides detailed information on individual links, the Referring Domains report simplifies this by showing the domains themselves.

Understanding the quality of referring domains is crucial. It's not merely about traffic; it's about the overall authority and relevance of the linking domains to your content. For example, if Similarweb has five backlinks from the BBC, the Referring Domains report will simply list 'BBC' as a referring domain.

  Tip: Evaluating the quality of referring domains helps gauge the authority and relevance of the sites linking to you. This insight is valuable for assessing the overall strength of your backlink profile.

Referring Domains Report

Key Metrics and Insights

  • Referring Domain: Lists the referring domains that link to your website.
  • Domain Trust Score (DTS): Quantifies the authority or trustworthiness of an entire domain or website. It is used to predict how well a website is likely to rank in search engine results pages (SERPs). Domain Trust Score is measured on a scale from 1 to 100, with higher scores indicating a stronger and more authoritative domain.
  • Backlinks: The total number of backlinks pointing to the website from the referring domain. 
  • Follow vs. Nofollow Distribution: Distinguishes between follow (passing SEO authority) and nofollow (not passing SEO authority) links, helping you identify valuable link sources.
  • First Seen: Provides the date when the backlink from a particular domain was first detected.
  Tip: The Incoming Traffic report provides a comprehensive view of actual traffic and engagement insights for any website. By analyzing both the Incoming Traffic and Referring Domains report, you can pinpoint the referring domains that are not only linking to your site but also driving actual traffic. Focus on domains with high authority, a favorable follow vs. nofollow distribution, and a history of sending traffic. 

Feature Location

Acquisition Research > Search > Backlinks Analysis > Referring Domains

Check it out now! 

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