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Similarweb's Backlinks Report allows SEO managers to see the exact pages that contain backlinks to their site.
What's the Value?
The Backlinks Report shows the specific URLs pointing to a domain, URL, or website subsection. With this report, you can track the acquisition of specific backlinks and how they perform, as well as identify spammy or low-quality backlinks, so you can take appropriate action.
Key Metrics and Insights
- Referring page title and URL: The title and URL of the page containing a backlink to the selected website.
- Anchor: The clickable text in the hyperlink so that you can track and analyze the anchor text used.
- Page Trust Score (PTS): Measures the authority or credibility of an individual web page within a domain. It predicts the likelihood of a specific page ranking well in search engine results.
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Domain Trust Score (DTS): Quantifies the authority or trustworthiness of an entire domain or website. It is used to predict how well a website is likely to rank in search engine results pages (SERPs).
- Target URL: The specific URL destination the backlink is pointing to
- First Seen: The earliest date on which a particular backlink was discovered or indexed by our tool. It represents the initial instance when the backlink became known to our system.
- Last Seen: The most recent date on which the same backlink was detected or indexed. It signifies the latest instance of our system recognizing the presence of that backlink.
Filters
- Target URL: The "Target URL" filter allows you to comprehensively examine the backlinks associated with the selected webpage.
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All / Active / New / Lost
- All - all backlinks
- Active - all backlinks except for Lost
- New - the backlink has recently appeared
- Lost - backlinks that were there before, but are not existing any more
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All / DoFollow / NoFollow
- DoFollow - backlinks that pass SEO value to the target website
- NoFollow - backlinks that do not pass SEO value to the target website
- Include / exclude - Filtering the Referring page URL, or Target URL, or Anchor by including or excluding a specific string.
- Broken backlinks - Links that lead to a 404 page status
Most common examples of NoFollow is when the links are inside UGC, e.g. on social media posts or discussion forums, or review websites.
Feature Location
Acquisition Research > Search > Backlinks Analysis > Backlinks
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