A backlink, also known as an inbound link or incoming link, is a hyperlink on one website that directs users to another website. These links are an essential component of search engine optimization (SEO) and play a crucial role in determining a website's authority and visibility in search engine results. Backlinks are essentially "votes of confidence" from one site to another, indicating to search engines that the linked-to website is reputable and valuable. The quality and quantity of backlinks a website receives can significantly impact its search engine rankings and organic traffic.

A visualization of how backlinks work

Why are backlinks important to SEO?

Backlinks boost your website's credibility and visibility. They improve search engine rankings, attract organic traffic, and demonstrate your expertise. In essence, backlinks are a vote of confidence from other websites, making them a vital component of SEO.

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