Within the Rank Tracker's Keywords Report, you can track your keyword position and progress on a daily basis. 

What is the value of the Rank Tracker Keywords report?

The Keywords report allows you to pinpoint where you can improve your individual keyword rankings and visibility on the SERP, giving you a clear breakdown per keyword.  

  • See a daily, weekly, or monthly overview of your keyword ranking, so you can understand your performance & progress in the SERP
  • Get a feel for positional trends and shifts in organic positions so that you can get ahead of the curve.
  • Reveal the keyword topics where you're performing well and where you need to optimize your strategy.
  • Gain insight into your competitors' performance and strategy per keyword. 


How to use the Rank Tracker Keywords report:

  1. Navigate to Rank Tracker, which is found at the top of your sidebar on the left-hand side.
      • You must first create a campaign to see the keyword report, as well as the other report options.
  2. Select the campaign you want to view
      • In the navigation bar on top, you'll find a drop-down menu called "campaigns." Select which of your campaigns to view.

  3. Select the location, device, and date
      • When you select a campaign, your report will appear on the screen. If your campaign includes multiple locations and/or devices to track (ie. both mobile and desktop), you can filter by location and device type.

      • Location: If you are tracking keywords in more than one area, you can view your campaign’s performance for all locations or narrow down the list using the “Location” filter.                     

      • Device Type: If you choose both Mobile & Desktop when setting up your campaign, you will be able to switch between mobile or desktop on the keywords report page.               

      • Date Range: Allows you to analyze keyword performance according to a specific day, week, month, or all time.


Filtering the report

The Keywords report contains additional filters that allow you to further organize your report and drill down into your keyword performance.

Filter keywords by Tags: 

Tags are an efficient way to group keywords together by page type. For example, you can track keywords by a selected category such as “pants”, then you can use the “tags” filter to include or exclude specific groups of keywords and deep dive into your performance for that tagged category.

Filter keywords by SERP Features: 

Easily discover and filter by SERP features. With this filter, you can view which features appear for a particular keyword or keyword set. 

You can see where your website ranks for a specific SERP feature such as “People also ask”, paid ads, or feature snippets, allowing you to dissect the SERP and analyze your performance in greater depth.  

Filter by keyword position 

Filter keywords according to where you're positioned on the SERP, or filter by whether your position improved, declined, or stayed the same. 


Keyword Performance Metrics

Drill down into the specific metrics per keyword in your campaign such as:

  • View the HTML SERP per keyword
  • Daily position trend
  • Daily position 
  • Daily clicks 
  • Tags per keyword 
  • Top-ranked URL 
  • Ranked and present SERP features per keyword
  • Top intent
  • CPC (cost per click)
  • KD (keyword Difficulty)


Using the Keywords Table

Expand keywords

Did you spot a change in position trend that you want to investigate? Potential keyword cannibalization? Easily expand the keyword to see the exact daily rank of every URL that you are ranking for over the selected timeframe.

Identify ranked competitors

In compare mode, quickly spot if your main defined competitors are ranking on the same keyword as you and see their exact URLs for this same keyword.

View position trends and changes by keyword

Spot potential keyword cannibalization issues

Analyze the top 10 organic positions

After you have analyzed your URLs and your competitors' performance, navigate to the Top 10 Over Time Tab to see which pages are really owning the top 10 organic positions over the last 30 days.

Switch to Daily, Weekly, or Monthly Keyword Position Views

Open the ‘Change View’ drop down and you will have the option to switch from a Full View to a Daily, Weekly, or Monthly positional view of your keyword performance. These views make it easier to visualize and contextualize your keyword performance as well as get a feel for positional trends and shifts in organic positions, so you can get ahead of the curve, easily spot wins or losses and optimize. It's like having a digital GPS for your keyword strategy.

The color-coded positions indicate different types of positional change, so you can easily identify instances where:

  • Keywords performed well (green) 🟢
  • Keywords experienced a decline in position (red) 🔴
  • Keywords are ranked beyond page 1 (yellow and orange) 🟡 🟠
  • Keywords are ranked beyond page 5/position 50 (grey) ⚪

  Note: The daily position view will show the last 30 days, no matter which time frame is selected. For example if the previous 75 days is selected in the date range, only the keyword rank for the latest 30 days within that time frame will be shown.

Customize the Keywords Table

You can customize the Keywords Table to your liking. Within the column settings, you can hide or show columns and rearrange the column order.

Edit keywords and tags:

Within the Keywords Table, you can bulk edit your keywords by selecting the keywords and/or tags from the checkboxes on the left


Try it now! 

Check out the Keywords Report within the Rank Tracker module.



Q: There are columns in the table that are not relevant in the report table to me. Can I customize this?

A: Yes! Go to the column settings of the table on the top right of the table. It will show the number of columns available and the number of columns showing. Select/de-select columns you would like to show or hide from the table. Drag & drop columns into the order you prefer to see them in the table. This setting will be saved as your preference for all your campaigns automatically. 

Q: How do I edit my tags or edit keywords?

A: Click on the checkbox next to the keyword and a banner will appear to edit tags (add, edit, or remove) or to remove keywords. You cannot add keywords directly through the Keywords Report. To add keywords to your campaign, go to the campaign settings (directly from reports or from the homepage campaign card).

Q: Why are some of my keywords that are similar (but not the exact same) getting the same monthly search volume?

A: There are a couple of possibilities for this:

1) If you are looking at keywords for a local area (i.e. anything but country level), we get the volume directly from Google. Google’s volume is not as accurate as Similarweb's volume.

2) It is possible that similar keywords have the same volume (e.g. Pizza Near Me and Pizza Nearme)

Q: Is this report available on the API? 

A: Yes! You can access and use API Endpoints for Keyword Position Trends data and Keyword Snapshots data. All the information you need is on the individual Developer Hub pages for Keyword Position Trends endpoint and Keyword Snapshots endpoint.

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