Keywords Report

Within Rank Tracker's Keywords Report, you can track your keyword position and progress on a daily basis. 

What is the value of the Rank Tracker Keywords report?

The Keywords report summarizes your performance and allows you to pinpoint where you can improve your individual keyword rankings and visibility on the SERP, giving you a clear breakdown per keyword.  

• Daily overview of your keyword ranking, so you can understand your performance & progress in the SERP. 
• Overview of your visibility and weighted average position, to your position on the SERP.
• Understand the areas where you’re performing well and where you need to improve. 
• Gain insight into your competitors performance and strategy per keyword. 

How to use the Rank Tracker Keywords report:

1. Navigate to Rank Tracker, which is found at the top of your sidebar on the left-hand side.
   • • You must first create a campaign to see the keyword report, as well as the other report options.
2. Select the campaign you want to view

   • • In the navigation bar on top, you'll find a drop-down menu called "campaigns." Select which of your campaigns to view.

       
       

       

3. Select the location, device, and date

   • • When you select a campaign, your report will appear on the screen. If your campaign includes multiple locations and/or devices to track (ie. both mobile and desktop), you can filter by location and device type.

     • Location: If you are tracking keywords in more than one area, you can view your campaign’s performance for all locations or narrow down the list using the “Location” filter.                       

     • Device Type: If you choose both Mobile & Desktop when setting up your campaign, you will be able to switch between mobile or desktop on the keywords report page.                 

     • Date Range: The Daily Date Picker allows you to analyze keyword performance according to a specific day, week, month, or all time.

Filtering the report

The Keywords report contains additional filters that allow you to further organize your report and drill down into your keyword performance.

Filter keywords by Tags: 

Tags are an efficient way to group keywords together by page type. For example, you can track keywords by a selected category such as “pants”, then you can use the “tags” filter to include or exclude specific groups of keywords and deep dive into your performance for that tagged category.

Filter keywords by SERP Features: 

Easily discover and filter by SERP features. With this filter, you can view which features appear for a particular keyword or keyword set. 

You can see where your website ranks for a specific SERP feature such as “People also ask”, paid ads, or feature snippets, allowing you to dissect the SERP and analyze your performance in greater depth.  

Filter by keyword position 

Filter keywords according to where you're positioned on the SERP, or filter by whether your position improved, declined, or stayed the same. 

View campaign performance over time

The keyword campaign performance page includes two main widgets at the top where you can see a daily summary of your campaign performance, and analyze yours and your direct competitors overall performance over time according to weighted average position, visibility, and clicks. 

Summarize your entire campaign’s performance over time according to:

• Weighted average position
  • The average of all your tracked keywords' organic positions is weighted according to their search volume. Keywords in your campaign that don't rank will get a score of 100.
• Visibility %
  • Visibility is the percentage of how visible your site is on the SERP. Keywords that are considered visible are those ranked in the top 3 pages of the SERP.
  • If a keyword is ranked in position 31-100, it will be granted a visibility score of 0. 
  • Search volume is also taken into account, i.e. a keyword with a low rank and a high search volume would decrease visibility.
• Clicks
  • The absolute estimated clicks that your campaign receives based on search volume, dynamic CTR curve, and daily organic position.

Keyword Performance Metrics

Drill down into the specific metrics per keyword in your campaign such as:

• View the HTML SERP per keyword
• Daily position trend
• Daily position 
• Daily clicks 
• Tags per keyword 
• Top-ranked URL 
• Ranked and present SERP features per keyword  
• Top intent
• CPC (cost per click)
• KD (keyword Difficulty)

Using the Keywords Table

Expand keywords

Did you spot a change in position trend that you want to investigate? Potential keyword cannibalization? Easily expand the keyword to see the exact daily rank of every URL that you are ranking for over the selected timeframe.

Identify ranked competitors

In compare mode, quickly spot if your main defined competitors are ranking on the same keyword as you and see their exact URLs for this same keyword.

Analyze the top 10 organic positions

After you have analyzed your URLs and your competitors' performance, navigate to the Top 10 Over Time Tab to see which pages are really owning the top 10 organic positions over the last 30 days.

Customize the Keywords Table

You can customize the Keywords Table to your liking. Within the column settings, you can hide or show columns and rearrange the column order.

Edit keywords and tags:

Within the Keywords Table, you can bulk edit your keywords by selecting the keywords and/or tags from the checkboxes on the left