Similarweb’s Brand Protection tool enables you to stay one step ahead of your competitor's moves in order to protect your brand.

What is the value?

From mapping out branded keyword strategy to measuring the impact on brand perception, we know that marketers spend a lot of time on branding. It’s vital that you defend, monitor and protect your brand, so you need to be on the lookout for what’s happening around your branded and generic keywords. 

If you don't protect your brand's most valuable keywords, competitors will aim to steal your paid traffic. With Brand Protection, you’ll never miss a beat around paid keyword activity amongst your competitors.

Using Brand Protection, marketers can:

  • Be alerted when competitors are stealing your traffic
  • Spot emerging competitors and the keywords they're bidding on
  • Identify competitors’ value propositions or messaging strategies
  • Analyze competitors' campaign ad copies and landing pages they are using when targeting your branded keywords
  • Monitor your partners and ensure they are using the right messaging

Tip: If you’re an Agency, this tool is also great for providing insight for pitching, showing your prospects in real-time what's happening with their brand on the SERP, creating urgency around adapting their paid search strategies, and understanding their paid competitive landscape more in real-time.


How to Create a Brand Protection Campaign

  1. Create a new brand protection campaign: Click Create a campaign. Enter your website and name your campaign
    • Brand Protection campaign setup

      Note: You'll receive your Brand Protection email alerts at the same email address that you use to log in to Similarweb

  2. Define your target search engines:  Select the search engines you’re targeting . Specify the location, language, and device type to focus on your existing ad campaigns or monitor markets of interest.
    Setup of search engines
    You can selected unlimited combinations of search engine, countries, device and language. 
    Screenshot 2024-04-19 at 14.17.43.png
  3. Add keywords to track.  Enter the keyword(s) you’d like to monitor. You can manually input keywords, import a CSV file, or select a keyword list. YOU can select specific keywords to be searched across specific target search engines. 


    Screenshot 2024-04-19 at 14.30.40.png
  4. Click Finish, and you’re done!


Similarweb will start monitoring the web specifically around your parameters and will be on the lookout for competitor search ads targeting your keywords.

Brand Protection campaign setup final step

Note: Once you save your Brand Protection Campaign, it will take at least 24 hours to receive your first email alert. You won't receive an email alert until our algorithms detect competitor ads.


Brand Protection Email Alert

After 24 hours, if our algorithms have detected any new search ads based on your campaign criteria, you’ll receive a Brand Protection Email alert straight to your inbox. This email will show you the latest ads from the previous 24 hours targeting those chosen keywords as well as what position the ad is in. 

You’ll receive an updated email alert whenever new search ads have been detected in the previous 24 hours, so you are always in the know about who is targeting your brand, campaigns, and products. If you prefer, you can update the frequency of your email alerts to be sent weekly instead of daily via the campaign settings.

Once the email has been received, you can click any of the ads displayed in the alert to go straight to the campaign reports and analyze in more detail what's been found, or you can click the button at the bottom of your report. 


Brand Protection Homepage

When accessing the Brand Protection feature from the platform, you’ll be able to analyze and monitor all the campaigns that you have set up. You can also see at-a-glance insights on the number of competitors, landing pages, and search ads that have been detected through those campaigns over the past 7 days & the week-on-week change.

Brand Protection Campaigns


Brand Protection Campaign Report

After you’ve created your Brand protection campaign, you'll be able to view reports after the first email report is released

Brand Protection campaign report


Editing a Campaign

A Brand Protection campaign can be easily edited in case you need to add new keywords, change the search parameters or delete the campaign altogether.

Just click on the Gear icon next to the campaign name or within the campaign itself. Edit your brand protection campaign10.png

You can update any campaign details from within the settings page, like the types of search engine syou are monitoring to the keywords that are tracked. Make sure to click the ‘Save changes’ button once you’ve finished editing.

    save changes to your campaign

  • If you add any parameters to the campaign (such as additional keywords or a new search engine), your report will reflect these changes after 24 hours. 
  • Deleting a campaign will take effect immediately and you will not be able to retrieve the data. 
  • Subscribe/ unsubscribe: You can subscribe or unsubscribe from a campaign at any time, if you unsubscribe be aware that you will no longer receive notifications when a competitor bids on your term, however, you will still be able to view these reports within the platform.

After you've created your Brand Protection campaign, you'll be able to view Advertisers and Search Ads analysis reports after the first email alert has been released. 

Customizing your email alerts

Within the campaign settings page, you can choose between daily or weekly emails to alert you when a rival bids on your keywords.


Try it now!

Head into the Brand Protection module by selecting the icon on the top left-hand side of your toolbar.



Q:  Will I be able to search for any keywords via Brand Protection?

A: Yes. You will be able to receive alerts for any keywords with Brand Protection, not just branded keywords. Brand protection is one of the main ways you can use this feature, however, you can also monitor other keywords as well.  

Q: Why am I not receiving any email alerts?

A: First, check to make sure that you are subscribed to email alerts. It will take at least 24 hours to receive your first email alert, and you will only receive alerts when our algorithm detects competitor ads. If our algorithms do not detect any competitor ads, you won't receive any email alerts. 

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