Discover the ads that were identified as sources of traffic to any specific website (perhaps your competitors) with the Website Explorer > Search Ads feature.
What is the Value?
An easy-to-use, insightful tool for analyzing the number and nature of paid search ads driving traffic to a website and identifying what paid ad strategies are working best for your competitors.
Analyzing Text Ads
Text Ads are an ideal way to analyze the number and nature of the paid search ads driving traffic to the analyzed domains.
With Text Ads you can quickly see the traffic/clicks and volume performance of each search ad, as well as the Avg CPC bid on the keywords for that search ad, so you can evaluate which are driving the most engagement, as well as their positioning on the SERP and the attributed keywords being used to drive that engagement.
If a competitor ad has additional paid keywords attributed to it, consider matching them in your own search ad campaigns.
Using Text Ads PPC and Paid Search Managers can:
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Understand which ads competitors are pushing as part of their campaigns and where on the SERP they are positioned
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Understand which are running the longest and are driving the most traffic and engagement
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Understand which copy and messaging have worked best at driving traffic
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Analyze the Landing pages that each ad is driving traffic too
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Reveal the keywords being bid on to drive each ad, and what their CPC is, so Managers can understand the potential cost of competing on those keywords
How to Use Text Ads
To find the top text ads for up to 5 competitors, follow these steps:
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Under the Search Intelligence module, under Website Explorer, click on Search Ads.
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Enter a website and you'll be shown the Text Ads in the result table.
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To customize your analysis:
- Click +Compare to add up to four additional websites. - Use the settings in the upper right to set the country, time period and device traffic type. - Use the filters to refine the table of results by a specific keyword in the text ad or by a specific URL, folder or segment
Tip: A great way to make the most of the Text Ads feature is to use the boolean (inc/exc) filters, and focus only on ads where the competitor is targeting their brand.
Alternatively, you could filter for ads that were triggered by non-branded keywords, which are more likely to have a lower CPC and may well be easier on your Paid Search budget.
Key metrics & insights
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Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
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Clicks: The estimated number of clicks generated by each ad
(For Text Ads, this replaces traffic shares.) -
Change: the percentage change between the analyzed period and the same preceding period
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Volume: Total search volume of the keywords that triggered the ad
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Avg. CPC: The average CPC of all the keywords generating traffic/clicks to the search ad
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Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
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Top Keyword: the keyword driving the highest traffic for the ad
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Position: Average position of the advert on the SERP.
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Landing Page: Full URL of the landing page receiving traffic from this ad
FAQs
What types of search ads do you show data for?
We show data for Google Search Ads (that are marked as ads within the SERP).
Product ads capture search engine product advertisements that were identified as sources of traffic to the analyzed domains within the chosen time frame. Search for any keyword and see top product lists ads variations to uncover your competitors' ad strategies.
Shopping Ads:
What is the Value?
This page is an ideal way to analyze the nature of shopping ads that drive traffic to your analyzed site. You can see how your shopping ads compare to your competitor(s) by toggling between them and seeing the difference in image, positioning, and attributed keywords. If a competitor shopping ad has additional keywords attributed to it, consider matching them in yours.
How to Use
To analyze shopping ads for up to five sites, follow these steps:
- Under the Search Intelligence module, under Website Explorer, click on Search Ads.
- Enter a website and you'll automatically be shown Text Ads. Click on the Shopping Ads tab.
- To target your analysis, click +Compare to add up to four additional sites
- Use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.
Tips: If available, mark the Compare to checkbox for side-by-side data comparison to the previous time period. All Traffic, Desktop, and Mobile views available across all Search Ads
Key metrics & insights:
- Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
- Clicks: The estimated number of clicks generated by each ad
- Volume: Total search volume of the keywords that triggered the ad
- Avg. CPC: The average CPC of all the keywords generating traffic/clicks to the search ad
- Landing Page: Full URL of the landing page receiving traffic from this ad.
- Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
- Position: Average position of the product ad on the SERP, from left to right (ads are sorted by position in the table).
Note: This page analyses one website at a time. In compare mode, you can filter by website at the top of the results table. You also have the option to show/hide columns of the results table and download to Excel.
FAQs
Where does the data come from, and how often is it updated?
Shopping ads data comes from Public Data Extraction – an advanced algorithmic engine that captures and indexes public data. The last 28 days of data is updated every 24-48 hours.
What types of product ads do you show data for?
We show data for Google Shopping Ads (that are marked as ads within the results).
Feature Location
Try it now!
- Under the Search Intelligence module, under Website Explorer, click on Search Ads.
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