Monthly visits data provides insight into the average amount of traffic, across desktop and mobile, that a website receives, per month.
Similarweb calculates the monthly website traffic based on the average number of monthly visits over the analyzed time period.
A "visit" to a website is counted when a visitor accesses one or more pages during a session. Subsequent pageviews are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.
The number of monthly visits to a website, a group of competitors, or an industry, is an important metric used to help understand the size of a brand and the traffic in a market. It also serves as the basis for website analysis and benchmarking.
Identify trends in traffic levels to understand the impact of factors such as seasonal changes or marketing efforts.
For more information on this metric, visit here.