The Monthly Visits metric shows the average sum of all non-unique visits per month, during the selected time frame.


Similarweb calculates a visit (Session) for a website if a visitor accesses one or more pages. Subsequent page views are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.


  • Analyze Total Visits to benchmark the traffic volume for each brand and understand their market share and potential market reach

  • Compare Monthly Visits to reveal a brand’s monthly market potential

  • Evaluate whether a brand is growing by analyzing traffic (Monthly Visits and Monthly Unique Visitors) over time

For more information, see Traffic & Engagements: Getting Started.

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