The Monthly Visits metric shows the average sum of all non-unique visits per month, during the selected time frame.
SimilarWeb calculates a visit (Session) for a website if a visitor accesses one or more pages. Subsequent page views are included in the same visit until the user is inactive for more than 30 minutes. If a user becomes active again after 30 minutes, that counts as a new visit. A new session will also start at midnight.
Analyze Total Visits to benchmark the traffic volume for each brand and understand their market share and potential market reach
Compare Monthly Visits to reveal a brand’s monthly market potential
Evaluate whether a brand is growing by analyzing traffic (Monthly Visits and Monthly Unique Visitors) over time
For more information, see Traffic & Engagements: Getting Started.