Use the Similarweb-HubSpot integration to quickly and seamlessly discover and manage new prospect opportunities.

Easily Export Lead Lists to HubSpot

The Hubspot integration feature in the Similarweb Sales Intelligence solution allows you to easily export lead lists and other valuable insights from our powerful Lead Generator tool into your HubSpot company.

Using these powerful lead generation tools and the HubSpot integration, you can:

  • Quickly and effectively discover new and highly qualified leads.

  • Exclude companies you already have in HubSpot so you can focus on net new opportunities.

  • Export Company lists & Contacts directly to HubSpot.

  • Populate HubSpot data fields with many relevant metrics and insights.

Once connected, the system automatically syncs daily, so you never miss an opportunity! Syncing the data can also be manually initiated using the Export to Hubspot option.

How to set up your HubSpot integration

Similarweb account administrators can connect their Similarweb and HubSpot accounts and set up the integration in a few easy steps.


Setting up the connection:

  1. Login to Similarweb Sales Intelligence with an Admin account.

  2. Click the Setup icon to access the Management page.

  3. In the HubSpot Integration section, click Connect.

    Note: The Terms and Conditions agreement is presented. Review and click I Accept to proceed.

  4. The HubSpot platform will launch and prompt you with the remaining steps to complete the setup within HubSpot.

    Note: Your organization’s HubSpot Administrator must complete this portion of the setup.

With Similarweb and HubSpot successfully connected, the Management page will indicate that the integration is successful by displaying when it was last synced. The disconnect icon is now available for managing the connection.


Managing the integration

Once connected, Administrators should click on the management button to define the integration parameters.  There are two integration elements to activate and define:  Exclude Companies and Export Preferences.


Company Exclusion:  The Exclude Companies feature allows you to exclude existing companies from the lead-generator search results. You can exclude all companies, only companies owned by specific people and/or companies with specific values in a selected field.

  1. Login with an Admin account. Click the Setup icon.

  2. Use the toggle to activate the Company exclusion feature.

  3. Select a field to allow users to further refine their exclusion based on the values of that field.

Export Preferences:  Activate the Export Preferences option to map and export Similarweb data fields to HubSpot.  Export company information, traffic metrics, industry insights, etc.

  1. Use the toggles to activate which record types users can export.

  2. Click on the "edit field mapping" to map the Similarweb data fields to be exported to HubSpot.

  3. For each record type, verify the default fields are mapped to the correct fields in HubSpot.

  4. To add Similarweb data fields, click Add Fields.  Then, choose the fields you’d like to export into HubSpot, and click Add.

    Tip:  Add valuable data fields - like company and industry information, traffic metrics, demographic insights, and more - to help you more easily sort, qualify and prioritize your list of prospects.

  5. Once the selected fields have been added, you can map the newly added Similarweb fields to your HubSpot fields by selecting them in the dropdown menu under the HubSpot field column.

How to export lead lists to HubSpot

You can easily export your lead list, along with many valuable metrics and insights, directly to HubSpot from the Lead Generator tool.

  1. Within the Sales Intelligence Solution, use the Lead Generator tool to discover a list of qualified leads.

  2. The Exclude options on the results page allow you to set exclusion parameters to filter out leads or domains that already exist in your HubSpot Company.

  3. To export the lead list, click Export > Export to HubSpot.

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