Using Top Apps

Top Apps App Intelligence provides a unified market benchmarking experience, enabling you to benchmark and analyze acquisition, engagement, and monetization across mobile apps in a single workspace.

What is the Value?

Top Apps simplifies market research by bringing together store downloads, active users, and revenue metrics into one report. 

You can use Top Apps to:

• Benchmark market leaders: Identify top-performing apps across any store category by downloads, MAU, or revenue.
• Discover breakout disruptors: Isolate new entrants using release date filters and growth rate sorting.
• Analyze market trends: Evaluate aggregate volumes or track monthly performance trajectory over time.
• Measure market share: View proportional market share distribution across top competitors.

How to access Top Apps

In the Similarweb platform, navigate to App Intelligence > Market Analysis > Top Apps in the left navigation menu

How to Use Top Apps?

Configure your analysis parameters using the controls at the top of the report:

• Store Selector: Switch between Google Play and Apple App Store data.
• Category Filter: Focus on a specific category (e.g., Social, Entertainment, Games) or analyze All Categories.
• Apps Released After Filter: Filter out legacy giants to isolate newly launched apps released after a specific month.
• Timeframe & Country: Adjust the historical range (e.g., 12 Months) and regional view (e.g., Worldwide or individual countries).

Data Controls & Visualizations

Toggle between different metrics, adjust views and customize your analysis:

• Metric Tabs: Switch between Downloads, Avg. MAU, and Revenue.
• Total vs. Over Time:
  • Total: Displays aggregate volume as a bar chart.
  • Over Time: Displays monthly trend lines.
• Unit View (# vs. %):
  • # (Volume): Shows exact numerical totals over time.
  • % (Market Share): Displays a 100% stacked area chart showing proportional market share distribution.
• Quick Selection Menu: Quickly check the Top 5, Top 10, Top 15, or Top 25 apps to render on the chart.

Metrics & Data Table

The data table lists granular metrics for top apps in your selected scope. Click the Columns dropdown button in the upper-right corner of the table to customize your view.

You can click and reorder the following columns:

• App & Publisher: Standard identifier fields.
• Category: App Store category classification.
• Release Date & Last App Update: App release timeline and update freshness.
• Ratings & Price: Store rating averages and pricing.
• Store Downloads & Downloads Change (% Δ): Absolute acquisition volume and growth percentage.
• MAU & MAU Change (% Δ): Active usage volume and growth percentage.
• Revenue & Revenue Change (% Δ): Estimated store earnings and growth percentage.

💡 Pro Tip: Sort any metric column by % change while keeping the Apps Released After filter active to surface high-velocity disruptors before they reach top total volume ranks.