Identify websites similar in content, audience, keywords, and referrals to discover your competitive landscape with Similar Sites.

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What is the value?

In order to build a successful digital marketing strategy to grow your market share, it's important to have an understanding of other players in your market. With Similar Sites, you'll uncover up to 40 domains that are similar to the analyzed site in content, audience, keywords, and referrals. Use these insights to identify new competitors in your market.

How to do competitive landscape research

To discover similar sites for up to five domains, follow these steps:

  1. Go to Website Analysis, enter a website, and go to Similar Sites.

  2. Click +Compare to add up to 4 competitors.

Note: Similar Sites displays data for one site at a time in the table. To change the site analyzed, use the filter at the top of the table. You can also filter by Industry.

Key metrics & insights:

  • Affinity: Affinity score represents the similarity of the listed domain to the analyzed site. Visit Competitive Landscape for information on how we calculate this metric.

Note: The time frame and country filter on this page cannot be adjusted.

Feature Location

Try it now! Website Analysis > Enter a website and go to Similar Sites.

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