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The affinity score in Similar Sites represents the similarity of both domains based on the Similarweb algorithm. The algorithm consists of several similarity attributes that are based on:
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Sites that share the same audience
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Sites that compete on the same keywords
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Common links to and from the compared sites
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Sites that share similar content
Usage
Use this metric to identify new competitors and find potential strategic partnerships.
Location of the website Affinity metric
Try it now! Website Analysis > Similar Sites.
Additional Resources
For more information on available metrics and insight in your Competitive Landscape research, visit here.
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