Website Affinity Score

The affinity score in Similar Sites represents the similarity of both domains based on the Similarweb algorithm. The algorithm consists of several similarity attributes that are based on:

  • Sites that share the same audience

  • Sites that compete on the same keywords

  • Common links to and from the compared sites

  • Sites that share similar content


Use this metric to identify new competitors and find potential strategic partnerships.

Location of the website Affinity metric

Try it now! Website Analysis > Similar Sites.

Additional Resources

For more information on available metrics and insight in your Competitive Landscape research, visit here.

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