The Audience Loyalty metrics show the percentage of visitors who exclusively visit the site versus two or more sites in one session. The higher the percentage of exclusive visitors indicates greater audience loyalty.
Metrics and Calculations
Website's Audience Loyalty reflects the proportion of monthly active users who also visited other sites within the same industry.
Loyalty Traffic Share reflects the percentage of monthly active users who visit just that website versus other websites compared to the industry average.
Note: Both metrics are based on average monthly usage data.
For more information:
Help article and FAQs: Analyze Audience Overlap and Loyalty