Audience Loyalty enables you to benchmark and compare audience behavior for a selected group of websites. See the % of monthly active users who visited your site versus other sites within the same industry.
Website's Audience Loyalty reflects the proportion of monthly active users who also visited other sites within the same industry.
Loyalty Traffic Share reflects the percentage of monthly active users who visit just that website versus other websites compared to the industry average.
Note: Both metrics are based on average monthly usage data.