The SERP Features tool and insights offers a view into the widgets presented on a search engine results page (SERP) for a particular keyword.


This feature focuses on a search engine results page (SERP) outside of regular web results. These widgets are called SERP Features and can be analyzed at a keyword level within Similarweb. Note: See a list of SERP features below.

What is the value?

Search engine results pages are key drivers of digital traffic, and the number and variety of SERP features continue to take more and more precious real estate on search result pages.

To find opportunities to expand your SERP presence it's key to understand:

  • Which SERP features are showing for a specific keyword 

  • Are you and/or your competitors showing up within high visibility SERP features

The aim of the SERP features tool is to help you develop your content strategy. For example, instead of focusing solely on showing up in regular web results, you can think about creating other forms of content, like a supplementary video.

Three key reasons why you should consider optimizing your content to show up on SERP features:

  • Traffic: SERP features are often clicked on and can drive significant traffic

  • Visibility/awareness: Because they show up high in the on the result page, the SERP feature creates and impression even if it isn’t clicked on

  • Credibility: Being featured in a SERP feature helps your site appear to be an expert on a given query

How to Use

  1. From Marketing Intelligence > Competitive Analysis, enter the website to be analyze.

  2. Go to Search Traffic > Keywords.

  3. Click Compare and add up to 4 of your competitors.

    A full list of keywords that are driving traffic to you and your competitors' websites in the given time frame is displayed.

  4. You can apply any of the filters to narrow down your list.

    Note: You can use the boolean search bar to filter the list to a particular topic or product.

Using the Metrics: Within the keyword list table, look at the SERP Features column. Consider optimizing your content to focus on ranking for a specific SERP feature that your website is not currently ranking for.

SERP Features Available in Similarweb

  • Apps - show results from the Google Play (for Android users) or the App Store (for Apple users)

  • Featured snippet - highlight a snippet from a specific webpage

  • Flights - a list of flights with dates and airlines

  • Hotels - a list of hotels with ratings, prices, locations, and other filters

  • Images - a selection of images

  • Instant answers - a snippet from a website that Google thinks is an answer to your search query

  • Job listings - a list of open job postings and associated filters

  • Knowledge card - a summary of the key facts about a topic

  • Local pack - for keywords that Google thinks might have local intent, local listings of physical locations relevant to the keyword are displayed

  • News - news stories, which are often (but not always) recent

  • Product listing ads - products relevant to the search terms

  • Popular products - product ads relevant to the search terms

  • Recipes - recipes relevant to the search terms

  • Related questions - questions that are related to the question asked in the search query

  • Related searches - other things people search for related to the original query

  • Sitelinks

    • Organic inline sitelinks - organic result including sitelinks in inline format



    • Organic sitelines - organic result including relevant site links



    • Paid inline sitelinks - paid result including sitelinks in inline format

    • Paid sitelinks - search ad including relevant site links

  • Showcase shopping ads - a newer form of shopping ads where you can filter by brand and often see product descriptions

  • Showcase - a list of items relevant to the query



  • Twitter - a list of recent tweets from a relevant account

  • Video - videos related to the search term or answering the question asked


Feature Location

Marketing Intelligence > Competitive Analysis > Search > Keywords

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