The SERP Features insight offers a view into the widgets presented on a search engine results page (SERP) for a particular keyword.


This feature focuses on a search engine results page (SERP) outside of regular web results (e.g., videos, images, tweets, and more–full list below). These widgets are called SERP Features and can be analyzed at a keyword level within Similarweb.

What is the value?

SERP features continue to take more and more precious real estate on search result pages.

You can identify opportunities to expand your SERP presence by understanding:

  • Which SERP features are showing for a given keyword 

  • If you/your competitors are showing up within SERP features

The aim is to help you develop your content strategy. For example, instead of focusing solely on showing up in regular web results, you can think about creating other forms of content, like a supplementary video.

Three key reasons why you should consider optimizing your content to show up on SERP features:

  • Traffic: SERP features are often clicked upon and drive traffic

  • Visibility/awareness: Because they show up high in the SERP, even if a SERP feature isn’t clicked on, it still creates impressions

  • Credibility: Being featured in a SERP feature helps your site appear to be an expert on a given query

How to Use

  1. From Marketing Intelligence > Competitive Analysis, enter a website you would like to analyze.

  2. Go to Search Traffic > Keywords.

  3. Click Compare and add up to 4 of your competitors.

    A full list of keywords that are driving traffic to you and your competitors' websites in the given time frame is displayed.

  4. You can apply any of the filters to narrow down your list.

    Note: You can use the boolean search bar to filter the list to a particular topic or product.

Note: Within the table, you can see SERP Features. You can optimize your content to try and rank for a certain SERP feature your website or your competitor's website is not ranking for.

SERP Features Available in Similarweb

  • Apps - show results from the Google Play (for Android users) or the App Store (for Apple users)

  • Featured snippet - highlight a snippet from a specific webpage

  • Flights - a list of flights with dates and airlines

  • Hotels - a list of hotels with ratings, prices, locations, and other filters

  • Images - a selection of images

  • Instant answers - a snippet from a website that Google thinks is an answer to your search query

  • Job listings - a list of open job postings and associated filters

  • Knowledge card - a summary of the key facts about a topic

  • Local pack - for keywords that Google thinks might have local intent, local listings of physical locations relevant to the keyword are displayed

  • News - news stories, which are often (but not always) recent

  • Product listing ads - products relevant to the search terms

  • Popular products - product ads relevant to the search terms

  • Recipes - recipes relevant to the search terms

  • Related questions - questions that are related to the question asked in the search query

  • Related searches - other things people search for related to the original query

  • Sitelinks

    • Organic inline sitelinks - organic result including sitelinks in inline format



    • Organic sitelines - organic result including relevant site links



    • Paid inline sitelinks - paid result including sitelinks in inline format

    • Paid sitelinks - search ad including relevant site links

  • Showcase shopping ads - a newer form of shopping ads where you can filter by brand and often see product descriptions

  • Showcase - a list of items relevant to the query



  • Twitter - a list of recent tweets from a relevant account

  • Video - videos related to the search term or answering the question asked


Feature Location

Marketing Intelligence > Competitive Analysis > Search > Keywords

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