The SERP Features insight offers a view into the widgets presented on a search engine results page (SERP) for a particular keyword.

SERP_4-Mar-2021.jpg

This feature focuses on a search engine results page (SERP) outside of regular web results (e.g., videos, images, tweets, and more–full list below). These widgets are called SERP Features and can be analyzed at a keyword level within Similarweb.

What is the value?

SERP features continue to take more and more precious real estate on search result pages.

You can identify opportunities to expand your SERP presence by understanding:

  • Which SERP features are showing for a given keyword 

  • If you/your competitors are showing up within SERP features

The aim is to help you develop your content strategy. For example, instead of focusing solely on showing up in regular web results, you can think about creating other forms of content, like a supplementary video.

Three key reasons why you should consider optimizing your content to show up on SERP features:

  • Traffic: SERP features are often clicked upon and drive traffic

  • Visibility/awareness: Because they show up high in the SERP, even if a SERP feature isn’t clicked on, it still creates impressions

  • Credibility: Being featured in a SERP feature helps your site appear to be an expert on a given query

How to Use

  1. From Digital Marketing > Competitive Analysis, enter a website you would like to analyze.

  2. Go to Search Traffic > Keywords.

  3. Click Compare and add up to 4 of your competitors.

    A full list of keywords that are driving traffic to you and your competitors' websites in the given time frame is displayed.

  4. You can apply any of the filters to narrow down your list.

    Note: You can use the boolean search bar to filter the list to a particular topic or product.

Note: Within the table, you can see SERP Features. You can optimize your content to try and rank for a certain SERP feature your website or your competitor's website is not ranking for.

SERP Features Available in Similarweb

  • Apps - show results from the Google Play (for Android users) or the App Store (for Apple users)

    Apps.jpg
  • Featured snippet - highlight a snippet from a specific webpage

    Featured_Snippet.png
  • Flights - a list of flights with dates and airlines

    Flights.png
  • Hotels - a list of hotels with ratings, prices, locations, and other filters

    Serp_Ibiza_5-Apr-2021.jpg
  • Images - a selection of images

    Serp_Sunset_5-Apr-2021.jpg
  • Instant answers - a snippet from a website that Google thinks is an answer to your search query

    instant_Answers.png
  • Job listings - a list of open job postings and associated filters

    Jobs.png
  • Knowledge card - a summary of the key facts about a topic

    Knowledge_Card.png
  • Local pack - for keywords that Google thinks might have local intent, local listings of physical locations relevant to the keyword are displayed

    Serp_Tools_5-Apr-2021.jpg
  • News - news stories, which are often (but not always) recent

    Top_Stories_5-Apr-2021.jpg
  • Product listing ads - products relevant to the search terms

    Product_Listing_Ads.png
  • Popular products - product ads relevant to the search terms

    Popular_Products.png
  • Recipes - recipes relevant to the search terms

    Recipes_5-Apr-2021.jpg
  • Related questions - questions that are related to the question asked in the search query

    Related_Questions.png
  • Related searches - other things people search for related to the original query

    Related_Searches.png
  • Sitelinks

    • Organic inline sitelinks - organic result including sitelinks in inline format

      Organic_Inline_Sitelink.png

       

    • Organic sitelines - organic result including relevant site links

      Organic.png

       

    • Paid inline sitelinks - paid result including sitelinks in inline format

      Paid_Inline_Sitelinks.png
    • Paid sitelinks - search ad including relevant site links

      Ad_5-Apr-2021.jpeg
  • Showcase shopping ads - a newer form of shopping ads where you can filter by brand and often see product descriptions

    Showcase_Shopping_Ads.jpg
  • Showcase - a list of items relevant to the query

    Showcase.png

     

  • Twitter - a list of recent tweets from a relevant account

    Serp_Elon_5-Apr-2021.jpg
  • Video - videos related to the search term or answering the question asked

    Videos.png

Feature Location

Digital Marketing > Competitive Analysis > Search > Keywords

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