Website Technologies (also known as Technographics) allows you to identify what technologies your prospects are using on their website.

What is the value of identifying website technologies?

Identify the types of website technologies your prospects purchase, use, and drop to make their businesses work.

  • Checking for competitor technologies: You would use this to identify if a prospect uses a competitor’s technology and pitch your value relative to the incumbent.
  • Checking for complementary technologies: Knowing a prospect is using a technology that indicates a stronger need for your product allows a shorter implementation process. With these insights, you can increases the value of the technology they’ve already purchased and shorten the sales process dramatically.
  • Understanding technology spend: Checking the types of technologies installed on a site can give you a great idea of what they spend on technology to estimate potential budget. For example, if a company is using an enterprise-grade content management system, it’s possible they have a relatively high technology budget.

Learn more about how you can use technographics data to qualify prospects and prepare the perfect pitch.

  Note: You can also use Technographics to generate a list of leads.

How to find website techologies:

Get started by choosing a prospect you want to engage with, either through email, a call, or an in-person meeting.

  1. From the Sales Intelligence home page, enter your prospect/customer's domain in the Search bar.

  2. From the left menu, select Website Technologies.

      Read more: For more information on our data, see Data Methodology. This methodology is applied to identify which technologies are installed on each website. Once identified, we updated this data on a weekly basis, with small websites taking up to a month to update.

  3. Review the table to see the full list of technologies embedded on a site, or use the dropdown menu to filter for a specific category.

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