What is the value of identifying website technologies?
Identify the types of website technologies your prospects purchase, use, and drop to make their businesses work.
- Checking for competitor technologies: You would use this to identify if a prospect uses a competitor’s technology and pitch your value relative to the incumbent.
- Checking for complementary technologies: Knowing a prospect is using a technology that indicates a stronger need for your product allows a shorter implementation process. With these insights, you can increases the value of the technology they’ve already purchased and shorten the sales process dramatically.
- Understanding technology spend: Checking the types of technologies installed on a site can give you a great idea of what they spend on technology to estimate potential budget. For example, if a company is using an enterprise-grade content management system, it’s possible they have a relatively high technology budget.
Learn more about how you can use technographics data to qualify prospects and prepare the perfect pitch.
Note: You can also use Technographics to generate a list of leads.
How to find website techologies:
Get started by choosing a prospect you want to engage with, either through email, a call, or an in-person meeting.
From the Sales Intelligence home page, enter your prospect/customer's domain in the Search bar.
From the left menu, select Website Technologies.
Read more: For more information on our data, see Data Methodology. This methodology is applied to identify which technologies are installed on each website. Once identified, we updated this data on a weekly basis, with small websites taking up to a month to update.
Review the table to see the full list of technologies embedded on a site, or use the dropdown menu to filter for a specific category.