Incoming Traffic Insights

Website referral traffic contains information about referring domains that were identified as sources of referral traffic to the analyzed domain/s within the chosen time frame.

Referrals may include traffic through affiliates, links, and content partners and traffic from direct media buying or news coverage.

What is the value?

The Incoming Traffic page is an ideal way to view overall referral traffic as well as a breakdown of websites referring traffic to your site - this way, you can see if your marketing strategy works.

Afterward, you can see how you stack up against your competitors by viewing affiliates that are sending traffic to their sites. Remember, any site sending traffic to one or more of your competitors, but not to you, represents a potential new partnership opportunity.

How to Use

On the Incoming Traffic page, you can see the following insights:

  • Total Referral Visits: Sum of all referral visits, coming from various affiliate websites, to the analyzed domain.

  • Referral Visits: All referral visits to the analyzed domain.

  • Referring Websites: Websites referring traffic to the analyzed domain.

You can filter by:

  • All Categories: Select from a wide range of categories.

  • Competitive Traffic: Select the type of referral (i.e., opportunities, wins, competition, and losses).

  • Traffic Engagement Score: Using the new Traffic Engagement Score Filter users can hone in on those competitive referral opportunities that offer the most potential for improvement, or they can highlight their own referral wins to analyze which affiliate partners are working best for them.

In the Referring websites table, you can see a breakdown of categories and the analyzed domains.

The following insights are also available:

  • Domain: Website including all subdomains. Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.

  • Category: Category best describing the traffic source domain, such as search engines, fashion, and apparel, etc.

  • Total traffic share: The total traffic share the specific website is sending to the analyzed domain out of all websites in the list

  • Competitive Traffic Share: Distribution of traffic between the analyzed websites.

  • Engagement Leader: Referral websites that have sent the most traffic to a competitor website will have the highest Engagement Score. This allows you to understand how a specific traffic segment is performing on your competitors' websites.

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Note: You can filter by category or competitive traffic.

Incoming Referral Traffic Share

This metric enables you to analyze referring domains to your site and those of your competitors - both insights show changes over time.

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To view incoming referral traffic share over time, click the arrow next to each website in the Referring websites table to see a monthly breakdown.

Location

Digital Marketing > Competitive Analysis > Referral > Incoming Traffic

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