Affiliate Engagement Score

Affiliate Engagement Score rates the level of engagement of an audience segment sent by a specific referral website. Use the Affiliate Engagement Score to understand which affiliate is sending the most engaged traffic.

Calculation

We have the unique capability of capturing the behavior of audiences by from a specific referral website. Leveraging this dataset, we have created an Engagement Score for the referral.

The algorithm uses the primary engagement metrics (such as visit duration, pages per visit, bounce rate, etc) of the audience segment for the analyzed website, and produces the score which represents the strengths of the referral traffic being sent by a specific referral website.

The formula for the affiliate engagement metric weights bounce rate more heavily as our research shows us that it is a universal metric every site looks to optimize.

Usage

The engagement score offers the ability to understand which affiliate is sending the most engaged traffic to the competitor (in single view) and which of the competitors has the highest engagement score (in compare view). 

This also provides an additional qualification metric for users to understand which referral sites are performing best for their competitors. It can also help affiliate managers identify opportunities for better engagement (perhaps your competitor is offering a better deal through this affiliate).

Use Case Example:

If Buzzfeed.com (the referral) is sending traffic to patagonia.com (the merchant), the engagement score reflects the engagement of the audience on patagonia.com that is being sent by buzzfeed.com.

Compare the engagement of the referral traffic on your website versus that of your competitors and identify new opportunities.

The primary use case for the engagement score is the ability to understand which affiliate is sending the most engaged traffic to my competitor (in single view) and which of my competitors has the highest engagement score (in compare). 

This also provides an additional qualification metric for users to understand which referral sites are performing best for their competitors. It can also help affiliate managers identify opportunities for better engagement (perhaps your competitor is offering a better deal through this affiliate).

**PRO TIP** - This is great for product managers or digital experience managers who are looking to optimize their website because this can signal which websites have a better onboarding and conversion journey.

For more information, see Incoming Traffic Insights.

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