Is Similarweb's Data Reliable?

Similarweb devotes substantial effort and resources to ensure that we provide the most reliable data. In order to maintain high-quality standards, we've updated our guidelines for providing data for smaller sites.

In this article, we'll answer several frequently asked questions regarding data estimations for small sites. For additional information on Similarweb data methodologies, visit How We Measure the Digital World.

Why is there data for the sites I’m analyzing?

In a constant effort to continuously improve our data accuracy, our findings show that for websites with a small number of visits, our estimations may be subject to a greater degree of variance to meet our desired level of accuracy. Hence, Similarweb will not present data for websites that receive below 5,000 monthly visits.

I know that a website has received more than 5,000 monthly visits. Why does it still show N/A?

The 5,000 visits threshold refers to last month’s data, per device, per country. Meaning, if a specific device (desktop/mobile web) has traffic above the 5,000 visits threshold last month, data will be available for metrics set to that device/ country. This applies to Total Traffic as well.

You underestimate my site, my site has over 5K monthly visits

Our data methodology is different than Direct measurement. Hence, there might be a discrepancy when estimating your site. We encourage you to connect your Google Analytics to Similarweb. You can do this publicly (all users will see this data) or privately (only you will see this data). Read here to learn how.

What happens if a site's visits vary during an analyzed time period?

(For example: April = 1000 visits, May = 6000 visits, June = 3000 visits)

We look at the last available snapshot. If the last snapshot (June for the sake of the example) is less than 5000 visits then we won’t display any data.

When comparing sites, suddenly the data for a site is N/A. Why is that?

The issue might be when analyzing sites with small or no data. Please remove the sites which don’t have a sufficient amount of visits, to see data for the other sites.

When analyzing certain features, suddenly the data is N/A. Why is that?

Some of our features support only Desktop data. Therefore, if a website has less than 5,000 monthly visits from Desktop - we won’t have data to display.

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