Discover new and relevant keyword ideas ​to help outrank your competition and earn high-quality traffic with the Keyword Generator tool.

What is the Value?

Generating new and relevant keywords at scale is key to success in your content marketing, SEO, and PPC efforts. And, taking your keyword strategy to the next level has never been easier.

Simply enter a seed word or phrase and the Keyword Generator returns thousands of keyword suggestions, sourced from Google, Amazon, and YouTube. Then, use traffic and engagement insights to evaluate and prioritize the most relevant, effective and efficient keywords. You’ll uncover several types of keywords - including phrase-match keywords, trending keywords, question queries, and related keywords.

  • Find keywords to maximize traffic and engagement using Google data (phrase-match, questions, trending, related)
  • Find high-intent Amazon keywords using Amazon on-site data (phrase-match, related)
  • Find YouTube keywords/topics using YouTube on-site data (phrase-match, related)
  • Source trending topics to create content against
  • Find the right titles for your articles or blog posts
  • Discover the best keywords for your paid search campaigns

How to find and qualify keywords

Working within the Acquisition Channels > SEO module:

  1. Go to the Keyword Generator tool.

  2. Select Google, Amazon, or YouTube.
    SEO keyword generator

  3. Enter a seed keyword you would like to analyze, and then click Generate.

Keyword Generator Filters

Use the filters to reveal specific types of keywords - such as phrase-match keywords, trending keywords, question queries, and related keywords.

Keyword generator tool

Phrase Match Keywords

Includes all search terms that contain broad or exact match mention of your seed keyword.

For instance, the seed keyword "car insurance" will surface all user searches that match the words "car" and "insurance" such as: 'car insurance near me', 'military car insurance', and liability insurance for rental cars'

Related Keywords

Includes search terms that are semantically similar to the seed keyword -- terms that match the user's intent, rather than just exact match. These are terms which are ranking alongside the seed term on top performing pages.

For instance, the seed keyword "car insurance" will surface all the user search that are relevant to the words "car insurance" such as: 'quick online car quote', 'vehicle insurance quotes', and 'online drivers insurance'

  Note: Analyzing Amazon and YouTube provides the Phrase Match Generator and Related Keywords Generator only.

Trending Keywords

Includes all keyword suggestions that closely match the seed keyword, with a significant traffic increase since the previous month.

Finding relevant long-tail keywords is important for any SEO, PPC, and Content Marketer -- as customers are becoming far more adept at using long-tail searches to find what they are looking for.

Question Queries

Includes all keyword suggestions in the form of a question.

For example, the seed word: NBA , might generate the question keyword suggestions: “what does NBA mean” or “when are the NBA playoffs."

  Tip: Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into what is most popular - both providing powerful insight to help plan your keyword strategy.


The keyword generator results table provides the following metrics & insights:


How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword Generator provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms. We also calculate search volume with our hybrid keyword methodology that improves coverage and accuracy in certain scenarios.

Where do the keywords presented in the Keywords Generator come from?

The keywords you see in the Keywords Generator tool are sourced from anonymous behavioral data collected through our contributory network on Google, YouTube, and Amazon searched. Visit Similarweb Data Methodology for more information.

Feature Location

Try it now! Keyword Generator > Select Google, Amazon, or Youtube and enter a seed keyword.

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