Discover the best keyword ideas sourced from Google, Amazon, and YouTube with the Keyword Generator. Finding and using better keywords will help you outrank the competition, earn high-quality traffic, and improve conversion rates.


What is the Value?

Generating new and relevant keywords has never been easier. Simply enter a seed word or phrase and the Keyword Generator tool returns thousands of relevant keyword suggestions. Then, using metrics and insights, evaluate and prioritize effectively and efficiently.

Discover several types of keywords -- including phrase-match keywords, trending keywords, question queries, related keywords -- sourced for Google, YouTube on-site keywords, and high-intent Amazon on-site keywords.

Take your keyword strategy to the next level using the Keyword Generator tool to:

  • Find keywords to maximize traffic and engagement using Google data (phrase-match, questions, trending, related)

  • Find high-intent keywords using Amazon on-site data (phrase-match, related)

  • Find YouTube keywords/topics using YouTube on-site data (phrase-match, related)

  • Source trending topics to create content against

  • Find the right titles to your articles or blog posts

  • Discover the best keywords for your paid search campaigns

How to Use

Find keywords using the Keyword Generator Tool:

Working within the Acquisition Channel > Keyword Generator module:

  1. Go to the Keyword Generator tool.

  2. Select the Google, Amazon, or YouTube filter.

  3. Enter a seed keyword you would like to analyze, and then click Generate.

Several types of keyword search terms are generated: Phrase-Match, Related Keywords, Trending Keywords, and Questions Queries.


Note: Amazon and YouTube provide Phrase Match and Related Keywords only

  • Phrase Match : Includes all search terms that contain broad and exact match mention of your seed keyword.

    For instance, the seed keyword "car insurance" will surface all user searches that match the words "car" and "insurance" such as: 'car insurance near me', 'military car insurance', and liability insurance for rental cars'

  • Related Keywords: Include all search terms that are semantically similar to the seed keyword -- includes terms that match the user's intent, rather than just exact match.

    These results are derived by looking at other keywords that the website pages getting the most traffic from the seed word are also ranking for.

    For instance, the seed keyword "car insurance" will surface all the user search that are relevant to the words "car insurance" such as: 'quick online car quote', 'vehicle insurance quotes', and 'online drivers insurance'

  • Trending Keywords: Includes all keyword suggestions that closely match the seed keyword but displays them to those with a significant traffic increase since the prior month.

    Finding relevant long-format keywords is important for any SEO, PPC, and Content Marketer -- as customers are becoming far more adept at using long-tail searches to find what they are looking for.

  • Questions Queries: Includes all keyword suggestions in the form of a question. For example, the seed word: NBA , might generate the question keyword suggestions: “what does NBA mean” or “when are the NBA playoffs."

    Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into exactly what is most popular - both providing powerful insight to help plan your keyword strategy

The keyword generator results table provides:

Insights and metrics for Google keywords:

  • Keywords: Words and phrases that people enter into search engines.

  • CPC: Average price that advertisers paid for a click on their ad in Google’s paid search results (over the past 12 months)

Note: For Google, you can filter by Any Volume or by Any CPC

Metrics and insights for Amazon Keywords:

  • Keywords: words and phrases that people enter into Amazon’s search bar

  • Volume: the average number of monthly searches on Amazon for this keyword over the past 12 months

  • Clicks: The average number of monthly clicks on Amazon search results for the keyword

  • Organic vs. Paid: The distribution of organic vs. paid search traffic

Metrics and insights for YouTube Keywords:

  • Volume trend for seed keyword: The number of desktop searches on YouTube for the analyzed keyword over the last 12 months

  • Keywords: Words and phrases that people search for on YouTube

  • Volume: The average number of monthly searches on YouTube for this keyword over the last 12 months

  • Volume trend: The trend of desktop searches on YouTube for the keyword over the last 12 months

  • Clicks: The average number of monthly clicks on YouTube for the keyword


How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms. We also calculate search volume in a way that improves coverage and accuracy in certain scenarios.

Where are the keywords in the Keyword Generator source from?

The keywords are sourced from anonymous user behavior on Google,, and from our contributor network (more on our data methodology here).

Feature Location

Try it now! Keyword Generator > Select Google, Amazon, or Youtube and enter a seed keyword.

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