Generate high-intent keyword ideas based on trends, question queries and near-phrase matches, and broaden your keyword lists in an instant with the Keyword Generator tool.


Enter a seed word or phrase, and the tool generates hundreds of keyword suggestions and provides insights on each keywords so you can prioritize keywords based on search volume, actual click rates, paid vs organic clicks, competition and more.

Use the Keyword Generator to:

  • Cluster your keywords by topic, intent, and business value.

  • Build your website around key topics central to your business and services.

  • Build out your content marketing strategy with SEO-optimized content.

  • Find gaps in your content marketing plan.

  • Discover the best keywords for your paid search campaigns.

  • Optimize your PPC campaigns.

  • Give the right titles to your articles or blog posts.

What is the Value?

Generating relevant and high-intent keywords at scale is key for success in your content marketing and SEO efforts.

Using the Keyword Generator, gather extensive lists of several types of keywords: phrase-match keywords, trending keywords, question queries, and related keywords. Use these fresh keywords to ensure you outrank the competition, gain quality organic traffic, and improve conversion rates.

Pro Tip: Question Queries keywords give a very clear understanding of customer intent and Trending Keywords offer insight into exactly what is most popular and trending now.

How to Use

To find keywords using the Keyword Generator Tool :

  1. From the Keyword Research module, select Find Keywords > Keyword Generator .

  2. From the drop-down, select Google or Amazon.

    Google: Find related keywords based on Google search
    Amazon: Find related keywords base on Amazon's on-site search
  3. Enter a seed keyword you would like to analyze, and then click Generate.

The Keyword Generator provides 4-tabs of results including Phrase-Match, Related Keywords, Trending Keywords, and Questions Queries.


Note: Amazon Search provides Phrase Match and Related Keywords only.

  • Phrase Match

    Includes all search terms that contain broad and exact match mention of your seed keyword.

    For instance, the seed keyword "car insurance" will surface all user searches that match the words "car" and "insurance" such as:

    'car insurance near me', 'military car insurance', and liability insurance for rental cars'

  • Related Keywords

    Include all search terms that are semantically similar to the seed keyword -- includes terms that match the user's intent, rather than just exact match.

    These results are derived by looking at other keywords that the website pages getting the most traffic from the seed word are also ranking for.

    For instance, the seed keyword "car insurance" will surface all the user search that are relevant to the words "car insurance" such as:

    'quick online car quote', 'vehicle insurance quotes', and 'online drivers insurance'

  • Trending Keywords

    Includes all keyword suggestions that closely match the seed keyword but displays them to those with a significant traffic increase since the prior month.

    Finding relevant long-format keywords is important for any SEO, PPC, and Content Marketer -- as customers are becoming far more adept at using longtail searches to find what they are looking for.

  • Questions Queries

    Includes all keyword suggestions in the form of a question. For example, the seed word: NBA , might generate the question keyword suggestions: “what does NBA mean” or “when are the NBA playoffs."

    Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into exactly what is most popular - both providing powerful insight to help plan your keyword strategy

Valuable Insights: The Keyword Generator results table provides:

  • Keywords: Words and phrases that people enter into search engines.

  • CPC: Average price that advertisers paid for a click on their ad in Google’s paid search results (over the past 12 months)

Note: You can filter by Any Volume or by Any CPC.


How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches made by our panel and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms.

Feature Location

Marketing Intelligence > Keyword Research > Find Keywords > Keyword Generator

Try it now!

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