1. Similarweb Knowledge Center
  2. Keyword Research
  3. How-Tos

Keyword Generator Tool

Toggle navigation

Discover the best keyword ideas sourced from Google, Amazon, and YouTube data. Finding and using better keywords will help you outrank the competition, earn high-quality traffic, and improve conversion rates.

Keyword_Generator2.png

What is the Value?

Generating new and relevant keywords has never been easier. Simply enter a seed word or phrase and the Keyword Generator tool returns thousands of relevant keyword suggestions. Then, using metrics and insights, evaluate and prioritize effectively and efficiently.

Discover several types of keywords -- including phrase-match keywords, trending keywords, question queries, related keywords -- sourced for Google, YouTube on-site keywords, and high-intent Amazon on-site keywords.

Take your keyword strategy to the next level using the Keyword Generator tool to:

  • Find keywords to maximize traffic and engagement using Google data (phrase-match, questions, trending, related)

  • Find high-intent keywords using Amazon on-site data (phrase-match, related)

  • Find YouTube keywords/topics using YouTube on-site data (phrase-match, related)

  • Source trending topics to create content against

  • Find the right titles to your articles or blog posts

  • Discover the best keywords for your paid search campaigns

How to Use

Find keywords using the Keyword Generator Tool:

Working within the Digital Marketing Intelligence solution:

  1. From the Keyword Research module, select Find Keywords > Keyword Generator .

  2. Select the Google, Amazon, or YouTube filter.

  3. Enter a seed keyword you would like to analyze, and then click Generate.

Several types of keyword search terms are generated: Phrase-Match, Related Keywords, Trending Keywords, and Questions Queries.
Keyword_generator_tabs.png

Note: Amazon and YouTube provide Phrase Match and Related Keywords only

  • Phrase Match : Includes all search terms that contain broad and exact match mention of your seed keyword.

    For instance, the seed keyword "car insurance" will surface all user searches that match the words "car" and "insurance" such as: 'car insurance near me', 'military car insurance', and liability insurance for rental cars'

  • Related Keywords: Include all search terms that are semantically similar to the seed keyword -- includes terms that match the user's intent, rather than just exact match.

    These results are derived by looking at other keywords that the website pages getting the most traffic from the seed word are also ranking for.

    For instance, the seed keyword "car insurance" will surface all the user search that are relevant to the words "car insurance" such as: 'quick online car quote', 'vehicle insurance quotes', and 'online drivers insurance'

  • Trending Keywords: Includes all keyword suggestions that closely match the seed keyword but displays them to those with a significant traffic increase since the prior month.

    Finding relevant long-format keywords is important for any SEO, PPC, and Content Marketer -- as customers are becoming far more adept at using long-tail searches to find what they are looking for.

  • Questions Queries: Includes all keyword suggestions in the form of a question. For example, the seed word: NBA , might generate the question keyword suggestions: “what does NBA mean” or “when are the NBA playoffs."

    Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into exactly what is most popular - both providing powerful insight to help plan your keyword strategy
The keyword generator results table provides:

Insights and metrics for Google keywords:

  • Keywords: Words and phrases that people enter into search engines.

  • Volume: Average number of monthly searches for the analyzed keyword(s) in Google (over the last 12 months).

  • Yearly Trend: Search volume for these keywords (over the last 12 months).

  • Clicked vs. Non-Clicked: A query where another website is clicked to from Google's Search Engine Results Pages (SERP). A non-clicked search is a query that is answered directly on the results page, so the user doesn't click through to a website. The results of these queries will show a percentage of clicked vs. non-clicked.

  • CPC: Average price that advertisers paid for a click on their ad in Google’s paid search results (over the past 12 months)

  • Organic vs Paid: Distribution of organic traffic (visits to your website as a result of unpaid "organic" search results) versus paid traffic (visits to your website after you have paid for advertising promotions).

  • Leader: Domain receiving the most search traffic from the analyzed keyword(s).

  • Relevance Score: (Under Related Keywords tab only) How closely the keyword is related to the seed keyword.

  • Volume Trend for Seed Keyword: Number of desktop searches on YouTube for the analyzed keyword (over the last 12 months).

  • Clicks: Average number of monthly clicks on Amazon search results for the keyword.

  • Leading Category: The category receiving the most clicks from this keyword (over the past 12 months).

  • Top Country: The country with the highest total search volume for the keyword.

Note: For Google, you can filter by Any Volume or by Any CPC

Metrics and insights for Amazon Keywords:

  • Keywords: words and phrases that people enter into Amazon’s search bar

  • Volume: the average number of monthly searches on Amazon for this keyword over the past 12 months

  • Clicks: The average number of monthly clicks on Amazon search results for the keyword

  • Organic vs. Paid: The distribution of organic vs. paid search traffic

  • Leading Category: The category receiving the most clicks from this keyword (over the past 12 months).

  • Top Country: The country with the highest total search volume for the keyword.

  • Relevance Score: (Under Related Keywords tab only) How closely the keyword is related to the seed keyword.

Metrics and insights for YouTube Keywords:

  • Volume trend for seed keyword: The number of desktop searches on YouTube for the analyzed keyword over the last 12 months

  • Keywords: Words and phrases that people search for on YouTube

  • Volume: The average number of monthly searches on YouTube for this keyword over the last 12 months

  • Volume trend: The trend of desktop searches on YouTube for the keyword over the last 12 months

  • Clicks: The average number of monthly clicks on YouTube for the keyword

  • Top Country: The country with the highest total search volume for the keyword.

  • Relevance Score: (Under Related Keywords tab only) How closely the keyword is related to the seed keyword.

FAQs

How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms. We also calculate search volume in a way that improves coverage and accuracy in certain scenarios.

Where are the keywords in the Keyword Generator source from?

The keywords are sourced from anonymous user behavior on Google, YouTube.com, and Amazon.com from our contributor network (Dmore on our data methodology here).

Feature Location

Digital Marketing Intelligence > Keyword Research > Find Keywords > Keyword Generator

Try it now!

Was this article helpful?
38 out of 46 found this helpful