The Keyword Generator Tool helps you identify keywords and broaden your keyword lists with high-intent keyword ideas.


The Keyword Generator tool automatically generates lists of keywords based on a seed keyword across any language and market.

Users receive hundreds of keyword suggestions from exact terms to long-tail keywords and can see exact search volume, trends, and the website winning for each keyword.

Use the Keyword Generator to:

  • Cluster your keywords by topic, intent, and business value. Instead of building web pages optimized around one keyword, you build your website around key topics central to your business and services.

  • Build out your content marketing strategy with SEO-optimized content.

  • Find gaps in your content marketing plan.

  • Discover the best keywords for your paid search campaigns.

  • Optimize your PPC campaigns.

  • Give the right titles to your articles or blog posts.

What is the value?

Generating relevant keywords at scale is key for success in your content marketing and SEO efforts. Gathering two extensive keyword lists of phrase-match and related keywords can ensure you outrank the competition, gain quality organic traffic, and improve conversion rates. Ultimately, long-tail keywords are how people search the internet.

How to Use

To find keywords:

  1. From Digital Marketing, select Keyword Research > Find Keywords > Keyword Generator.

  2. From the drop-down, select Google or Amazon.

    1. Google: Find related keywords based on Google search.

    2. Amazon: Find related keywords based on Amazon's on-site search.

  3. Enter a seed keyword you would like to analyze, and then click Generate.

The Keyword Generator provides various types of results including Phrase-Match, Related Keywords, Trending Keywords, and Questions Queries.


Note: Amazon Search provides Phrase Match and Related Keywords only.


Includes all search terms that contain broad and exact match mention of your seed keyword.

For instance, the seed keyword "car insurance" will surface all user searches that include the words "car insurance," such as:

  • car insurance near me

  • military car insurance

  • car insurance quotes

  • liability insurance for rental cars

Related Keywords

Includes all search terms that are semantically similar to your seed keyword - that means can broaden your keyword search to search terms that match the user's intent, rather than just the exact words. We offer these results by looking at the other keywords that the website's pages' getting the most traffic from your seed keyword also rank for.

For instance, the seed keyword "car insurance" will surface all the user searches that are relevant to the words "car insurance," such as:

  • quick online car quote

  • vehicle insurance quotes

  • online drivers insurance

  • full coverage insurance quote

Trending Keywords

Includes all keyword suggestions that closely match the seed keyword but displays them to those with a significant traffic increase since the prior month.

Finding relevant long format keywords is important for any SEO, PPC, and Content Marketer - as customers are becoming far more adept at using longtail searches to find what they are looking for.

Questions Queries

Includes all keyword suggestions in the form of a question. For example, for the keyword: NBA , the questions that we track might be: “what does NBA mean” or “when is the NBA playoffs."

Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into exactly what is most popular - both providing powerful insight to help plan your keyword strategy.

In the Keyword Generator table, you can see:

  • Keywords: Words and phrases that people enter into search engines.

  • CPC: Average price that advertisers paid for a click on their ad in Google’s paid search results (over the past 12 months)


How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches made by our panel and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms.

Feature Location

Digital Marketing > Keyword Research > Find Keywords > Keyword Generator (Seed Keyword)

Try it now!

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