Category (also referred to as an Industry) is assigned based on the website's content tags, similarity results, and a learning set of millions of websites that have verified category assignments.
The Similarweb categorization engine assigns each website to a category (industry). The engine can accurately classify an unknown website into a main category and a sub-category.
See the full list of defined categories, or create your own custom view of an industry for an in-depth analysis of your sites and your competitor sites.
Industry insights can be found within the Web Industry Analysis and the Website Performance modules in Similarweb Research Intelligence.
Valuable digital traffic insights for an Industry include: an overview of the total site visits, traffic distribution, top websites, industry trends, marketing channels, website rankings within an industry.. and more.
See Research Intelligence Feature Guides for more information on how to access and leverage the many industry insights.