Using Gen AI Intelligence

Welcome to Similarweb’s Gen AI Intelligence, a solution for understanding how your brand shows up in AI-driven search and discovery.

AI search: what it is and why it matters

Users are increasingly searching in AI. Platforms like ChatGPT and other AI tools are becoming important sources of information for consumers—shaping how brands are discovered, compared, and trusted. Gen AI Intelligence shows you where your brand does and doesn’t appear in AI-generated answers, so you can compete effectively in this new era of search.

Whether you’re tracking brand mentions in AI answers or analysing how AI drives traffic, Gen AI Intelligence helps teams monitor brand visibility in AI chatbots, benchmark against competitors, and identify opportunities to grow presence over time.

Value of Gen AI Intelligence

Gen AI Intelligence helps you understand: 

• How visible is my brand in AI responses vs competitors across key topics?
• What questions are users asking in AI, and how can I answer them?
• What sources does AI trust, and what is influencing AI responses?
• How does AI perceive my brand vs my competitors? 
• How much traffic is driven by AI to my site vs my competitors? 

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How different teams use Gen AI Intelligence 

• SEO & AEO Teams : Explain and prioritize AI visibility changes, understand where you win or lose across topics and prompts, and identify the sources AI trusts so you know where to focus optimization first.
• Content & Editorial Teams: Decide what content to create or update by seeing which prompts surface your content, where citations are missing, and which sources influence AI answers.
• Digital & Performance Marketing: Evaluate AI as a discovery and acquisition channel by benchmarking competitors, identifying pages receiving AI referrals, and understanding AI’s role in the wider channel mix.
• Brand & Communications: Monitor how your brand is described in AI-generated answers, track competitive visibility shifts, and spot emerging risks or opportunities in brand perception.
• Product Marketing & Strategy: Understand how your category is framed in AI-driven discovery, identify emerging topics and competitors, and use AI visibility signals to inform positioning and GTM decisions.
• Agencies & Consultants: Prove value to clients by benchmarking AI visibility, identifying clear optimisation opportunities, and demonstrating competitive positioning in AI search.

Key Modules

Gen AI Intelligence is built around two core modules that help you understand visibility first, impact second.

AI Brand Visibility

See how your brand appears in AI answers, and how that visibility changes over time.

AI Traffic

Understand how much traffic AI platforms drive to websites and how that traffic compares across competitors.

AI Brand Visibility

The AI Brand Visibility tool shows how visible your brand is in AI for the topics that matter most to your business.

It helps you understand:

• How your brand is perceived by AI 
• Which competitors dominate visibility for key topics
• What prompts users are asking and how AI responds to them
• Which source types and domains AI models rely on most

This gives you clear direction on what to track, where to optimise, and how to compete in AI-driven discovery.

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AI Traffic

AI Traffic Tracker shows how much traffic websites receive from AI platforms and how that traffic trends over time.

With AI Traffic, you can:

• Measure AI-referred traffic volume and trends over time
• See which AI chatbots drive traffic and how that traffic breaks down by source
• Compare AI traffic share across competitors
• Identify which pages AI-referred traffic lands on

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Getting started

How to set up an AI Brand Visibility Campaign

Set a new AI brand visibility campaign by defining the topics that matter most to your business, identifying relevant competitors, and starting to track brand visibility in AI answers.

Brand Overview

Get a high-level view of brand visibility across topics, track changes over time, and benchmark against competitors.

Prompt Tracking

Dive into real, normalized user prompts to see how and where your brand appears, and uncover prompts where competitors have the edge.

Citation Analysis

Identify the domains and URLs most frequently cited in AI answers, understand which sources AI trusts, and spot opportunities to optimize or partner.

Sentiment Analysis

Go beyond presence to understand how your brand is being described in AI answers and compare sentiment across competitors. 

FAQs

1. How is AI Brand Visibility different from traditional SEO?

Traditional SEO focuses on rankings and clicks from search engines. AI Brand Visibility focuses on how and where brands appear in AI-generated answers, including prompts, citations, and sources - often before a user ever clicks through to a website.

2. What data is Gen AI Intelligence based on?

Gen AI Intelligence is powered by Similarweb’s real-user, aggregated, and anonymized data, combined with large-scale analysis of AI prompts and responses. This ensures insights are grounded in real behavior, not synthetic or simulated data.

3. Does this replace SEO tools?

No. Gen AI Intelligence is designed to complement SEO, not replace it. It helps teams understand a new layer of discovery created by AI, alongside existing search and web performance.

4. How often is the data updated?

AI Brand Visibility data is refreshed daily to help teams track changes and trends over time, rather than relying on one-off snapshots. 

5. Can I track competitors?

Yes. Gen AI Intelligence allows you to benchmark your brand against competitors across topics, prompts, visibility, and AI-referred traffic. We recommend competitors or you can choose your own competitor. 

6. Who should use Gen AI Intelligence?

Gen AI Intelligence is used by SEO and GEO leads, content teams, marketers, brand teams, product marketers, and agencies – anyone responsible for understanding visibility, influence, and discovery as AI reshapes search.