The Search Companies page (Advanced Search) makes it fast and easy to discover high-quality companies for lead generation, prospecting, and account research. You can now filter by buyer intent signals, customize your view, and save or export companies that match your ideal customer profile (ICP).
Explore this step-by-step article to learn more about the feature layout, how to apply filters (including Signals and Keywords), and manage saved searches and lists.
1. Start with Industry-Based Default Filters
When you open the Search Companies page, you'll now see default filters pre-applied based on your industry. This ensures you start with relevant results tailored to your vertical. You can adjust these filters or add new ones to refine your search further.
2. Use the Simplified Filters Panel
To reduce complexity, the filters panel shows only the most essential filters by default.To see all filters:
- Click "Show more" to view the full list, organized by category.
- Pin and unpin to personalize your view.
Pin and Personalize Your Filters
You can pin filters to keep your layout consistent and efficient:
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Pin filters you use frequently by selecting the pin icon from the “All Filters” menu.
- Filters automatically stay pinned when in use, so they’re easy to locate next time.
- Pinned filters remain visible at the top of the panel even across sessions (saved per user).
- Unpin irrelevant filters or filter without pinning for ad-hoc lead generation.
3. Combine Multiple Sales Signals in One Search
The Signals filter is a permanent, always-visible part of the filter panel - making it easier to find high-intent companies.
Here’s what you can do:
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Select multiple Signals in the same search — for example, “Display Ads Growth” and “New Tech Adoption”.
- Combine Signals with any other filters (industry, company size, traffic, technologies, etc.).
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Apply Signals instantly — there's no need to save a search to use them.
- Create, edit, or delete custom Signals directly in the Manage Signals popup.
Note: Signals are not saved as part of Saved Searches and will need to be re-applied when reloading.
4. Filter Companies by Keyword Traffic
You can filter companies by the keywords they receive traffic from, helping you identify prospects by the topics, technologies, or pain points they're actively ranking for.
To use the Keyword Filter:
- Go to the Keywords filter group
- Enter relevant terms (e.g., “cloud security”, “BNPL”, “freight management”)
- Combine with industry or traffic filters to find niche opportunities
👉 Learn more about the Keyword Filter
5. Deep-Dive Into the Filters
Company Filters
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+ Headquarter Location: Find leads in geographical regions where you conduct business. Set the country filters (for the company HQs) and set postal/zip codes to zero-in. + Employee Headcount and Annual Revenue: Target just the right-sized company for your business partnerships. +Business Model: Filter companies by their market focus (B2B/B2C/Both) +Annual Revenue: Estimated amount of money a company earns from sales over a year (USD) +Funding (USD): Total amount of fortune the company raised |
Website Filters
| + Type: Specify the types of sites to include in your lead list. Search for eCommerce and Publishers and Advertisers sites. |
| + Industry: Filter to include leads in any industry or a specific industry. (see the complete list of industries available). |
| + Ecommerce Revenue: Filter to include leads by their online revenue (Calculated per domain). |
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+ Technologies: Filter to include or excluded leads that are using specific technologies. Tip: Find leads working with competing or complementary technology to increase the likelihood of a partnership. |
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+Top Level Domains: Set the desired domain types to include or exclude.(i.e., .com, .org, etc.) +Ecommerce transactions +Search Keywords: Filter companies by the keywords they receive search traffic from |
Traffic & Engagement Filters
Generate leads based on specific website traffic metrics and target the perfect leads. Metrics you can set include:
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+Visits from: Select the countries where website traffic originates from. Please note: traffic data is displayed by individual country. + Incoming Traffic: filter the visits, visitors, and page views to target websites that are generating desired traffic volume |
| + International Visits: find leads based on the source of the traffic |
| +Top Country: Select the countries where website traffic originates from. Please note: traffic data is displayed by individual country. |
| + Engagement: find sites with high-quality traffic or companies that may be looking to improve traffic engagement |
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+ Marketing Channels: set the range for traffic ratios by marketing channels +PPC Spend |
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+ Audience Gender: target a specific demographic for your lead list +Audience Age: Find sites that are mostly visited by a certain age group |
Contact Filters
Use the contacts filters to build and save contact profiles in lead generation efforts. Learn more about Contact List.
| + Employee Location: Use the Include or Exclude filters to search specific geographical regions. |
| + Employee Profile: Toggle to include a specific Contact profile in the Advanced Search, or click Add a Profile to define a new contact profile. |
| + Contact Details: If desired, choose to view only prospect contacts where email, phone, or both are provided. |
Exclude Filters
| + By Similarweb Account Lists: Remove duplication by excluding websites that appear in lead gen searches. |
| + By Suppression Lists: Exclude irrelevant domains such as clients or prospects you are already working with. |
| + By Salesforce Accounts: Remove websites that already appear in your Salesforce account list. You can exclude all duplicates or websites by a specific account owner or account type. |
| + By Hubspot Accounts: Remove websites that already appear in your Hubspot account list. You can exclude all duplicate websites or websites by a specific account owner or account type. |
6. Saved Searches (Dynamic Views)
Saved Searches are updated lists of companies based on the filters you've applied. If a new company applies to the filtered search, it’s added to the list. If a company loses relevancy it’s dropped from the saved search.
- Saved Searches appear in a sidebar.
- When you open a saved search, the name appears at the top of the results page.
- You can rename or delete searches from the sidebar.
Reminder: Signals are not saved and must be re-applied manually.
7. Managing Lists (Static Views)
Lists are static sets of companies — typically used for CRM enrichment, monitoring, or exports.
To create a list:
- Run a search and apply your filters
- Click "Add results to list"
- Select an existing list or create a new one
Lists now mirror the columns and structure of your Search Companies view, making it easier to manage and export consistent data.
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