Website Content

Website Content combines three ways of dissecting a website into one, comprehensive report. Now, under any website domain, you can easily identify the most popular pages, folders, and subdomains. 

 

Try Website Content!

 

Where to Find It?

Website Content lives in the Website Research module, under Website Analysis. Input your website, then select up to four competitor websites, and click on Website Content from the lefthand menu. 

 

What is the Value?

Website Content helps you to: 

• Easily understand how websites organize content
• Identify their top-performing website areas
• Uncover hidden opportunities for your own digital presence

 

Quickly access insights on some of the core components of any website: Folders, Popular pages and Subdomains. 

 

Folders

Easily identify which parts of a website are getting the most traffic share. 

Folders make up specific sections of a website's URL structure and generally contain several related pages. WIth this report, you can identify new folders that get traffic share to add to existing segments, or create new ones with. When browsing the target website, we can build segments on important checkpoints (e.g. checkouts, cancellations, brand/product views) by identifying these types of keywords.

The report allows you to analyze all of the pages within a section of the website. For example, a retailer may have a folder “/mens/” that contains product pages like “/mens/t-shirt-x”. They may wish to create a Segment called 'Menswear' and include all the similar folders from their competitors in this segment. 

Folder Analysis simplifies the Website Segment creation process, enabling you to determine which sections of a website are increasing versus decreasing in traffic over time without the need to investigate specific strings of a site.

By clicking on a folder, you can:

• Explore URL keywords: this takes you to a list of all keywords driving traffic to the selected folder.
• Copy URL to clipboard: this copies the folder URL to your clipboard to paste elsewhere, like your URL browser.
• Open URL in a new tab: easily check out the folder landing page in a new tab in your web browser.

 

Popular Pages

Dive below the surface of any website with the Popular Pages tab. Discover the top pages and best performing content on a domain at page level.

Popular Pages is an important step to going deeper by analyzing a website at page level instead of total traffic to the domain. Understanding the popularity of top pages on a website allows you to:

• Find which content and topics are “hot and trending”: Where are audiences browsing, and how are their interests changing?
• Track competitor’s marketing campaigns and promotions: Are my competitor’s marketing campaigns and promotions driving traffic to their site?
• Track brand and product interest: Which brands and products on my competitor’s site are getting the most attention and driving the most traffic?
• Understand how audiences browse a competitor’s website: How are audiences using on-site search to browse content or products?

By clicking on a page, you can:

• The [+] button: click on this to see a list of individual pages and the traffic share they received.
• Explore URL keywords: this takes you to a list of all keywords driving traffic to the selected folder.
• Copy URL to clipboard: this copies the folder URL to your clipboard to paste elsewhere, like your URL browser.
• Open URL in a new tab: easily check out the folder landing page in a new tab in your web browser.

You can apply various filters to report to target your analysis:

• All: View all pages, by default.  "All" Included the top pages (up to 10,000) throughout the entire analyzed time period.
• New: Discover pages that did not have pageviews in the previous month.
• Trending: Identify pages that experienced a large increase in page views compared to the previous month.
• Best Performing: Identify the pages that are consistent performers across the analyzed period.
  • Note: Using the Best Performing filter will surface the pages that had the most monthly pageviews during each month of the analyzed time period.
• Campaign (UTM): Campaigns identified by a URL parameter.

 

Subdomains

Discover the breakdown of traffic share for a main domain and its related subdomains.

Identifying and analyzing a website's subdomains allows you to understand the structure of a site and pinpoint the specific domain that is relevant to your needs. For example, when viewing the main domain target.com and then the subdomains login.target.com and rcam.target.com, you can differentiate general traffic and customer traffic, as traffic to the two subdomains shows Target's customer base.