Shopper Intelligence 2.0

Try Out Shopper 2.0!

What is the Value?

Shopper Intelligence 2.0 is a pivotal improvement to our data, both in how we collect and synthesize it, and how we provide it. It offers:

• Increased and improved product granularity:
  • The atomic unit of the product is now the child ASIN, with all related metadata and estimations, including sales metrics, clicks, rankings, price, reviews, and ratings

• Weekly data:
  • Sales Performance data is now available on weekly granularity, in addition to monthly, with weekly refreshes
  • You can toggle between monthly and weekly views
  • Both monthly and weekly estimations rely on the same underlying model, ensuring greater alignment 

• Product thresholds:
  • Adjusted to optimize for child ASINs
  • Supports low thresholds, either on the regular view, or on a dedicated one 
  • Includes first available date, add a badge for new products

• Product groups: 
  • Group size adjusted to support child ASINs
  • Allows aggregation by  brand/category to show analytics as on category/brand pages

• Better coverage:
  • Improved coverage and data for European markets

• Additional considerations:
  • DaaS: Batch API, Exporter, and feed support both weekly and monthly data
  • MBA: Supports weekly product sales share data

Who is it for?

Various roles can benefit from our new data and start applying it to their market research, product analysis, advertising strategies, and more.

In particular, Shopper Intelligence 2.0 is ideal for:

• Amazon Account Manager: The improved data at the child ASIN level helps you in monitoring product listing and uncovering more granular media spend across categories and brands
  
  
• eCommerce Manager: Improved European coverage allows for further analysis of where to play on Amazon, and guides you in developing a more global eComm strategy
  
  
• Marketing Manager: More granular ASIN-level data leads to better search analysis, helping you to refine your organic and paid keyword strategies
  
  
• Business Intelligence: Weekly granularity provides a more comprehensive trend analysis for reporting that can easily be shared across teams
  
  

Learn More...

Read about how the platform allows you to analyze the whole consumer journey, from Google search to Amazon sale! 

Try out Shopper Intelligence for free! 

FAQs

Q: Will weekly data be updated every week or only monthly? 

• We will both weekly and monthly updates.
• Both weekly and monthly data updates will have around a 9-day delay. 

Q: How often do you add new categories, brands, and ASINs?

• Changes and additions to the assets in question will be added according to the updates in our data. 

Q: How far back does your historical data go?

• You can go as far back as October 2022 with 2.0 data.
• You’ll have a rolling 3 years starting November 2025 and onward.

Q: What are the minimum thresholds for categories and brands being shown in Shopper?

• A brand will be seen if, in the past year, it had at least 3,000 Units Sold or a single month with over 1,000 Units Sold.
• A category or subcategory will be included in the platform if, in the past year, it had at least 6,000 units sold or at least a single month with over 1,000 Units Sold.
• A product is included if any of its categories (up to the department) is included per the parameters above. This essentially means that there are few products that won't show up.

Q: When I filter Product Groups by price, will a price change be reflected within the available products in the group?

• Yes, those price changes might affect the products included in your Product Group. We recommend regularly reviewing the products in your Product Group to ensure you’re capturing everything you need, or to make sure that there aren’t unwanted items selected.  

Q: How do you calculate Product Views?

• Product Views are an estimation based on Similarweb’s proprietary panel, data partnerships, and public datasets. The data is modeled against real-world 1st party data of product views. 

Q: How do you figure out the product mapping?

• We base it on Amazon’s public data. 

Q: How often do you add sales data?

• Weekly. 

Q: What is the Child ASIN vs. the Parent ASIN?

• The Parent ASIN is a product that includes all of its variations. The Child ASIN is each of those variations broken out. For example, if you’re shopping for a MacBook Air, there are different Child ASINs based on the storage, RAM, color, etc. that you can select. 

Q: How do you now have weekly data and child ASIN breakout? How has the data improved?

• We’re utilizing new and improved data sources, including a high utilization of 1st party data for our modeling purposes. We’ve also revised our methodologies of statistical analysis, optimizing for trend accuracy at the child ASIN level for a bottom-up approach.

Q: How is your new product to category mapping taking place and what's the change compared to before? Why have you made this change?

• We moved to stable product-to-category mapping to avoid instability and trend inconsistencies within the brand or category level.

Q: Which European domains are you re-launching?

• amazon.co.uk
• amazon.it
• amazon.fr
• amazon.de

Q: Why are you re-launching the European domains? Will their data be improved?

• We’re re-launching them because we have a more accurate way to report on them. For the first time we are using 1st party data for data modeling which has improved the accuracy. We’ve also increased our data sources, leading to improved coverage.

Q: Are all features available for Amazon US available for the Canadian and European markets?

The following features are not available for Canadian and European markets

• Marketing Channels 
• Basket Analysis
• Sales performance - Brand page - 1p vs 3p 
• Demographics module