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CVR, Conversion Rate

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This is a Shopper Intelligence metric.

 

CVR stands for Conversion Rate. This metric is calculated by dividing the Units Sold by Product Views in the selected domain, category, and time frame. 

 

Track this metric to see if your or your competitors' product views are converting into sales. Analyze a category's CVR to understand the overall success a product category in Amazon is experiencing. 

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