The Search Traffic metric represents the quantity of traffic sent to a website via the results on a SERP generated by a keyword search.

Note: When a user clicks on a result following a search and lands on a site, this is search traffic. If the user searches a keyword and then does not click on any results, this will impact search volume.

Search traffic is often represented on the platform in terms of the traffic share. Visit Traffic Share to learn more about this metric and calculation.

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