Website traffic can be measured in visits, sessions, or unique visitors. The Traffic Share of a website is reported as the percentage of the traffic sent to a website, channel, or keyword relative to its competitive set.
The traffic share of a website represents the percent of traffic a site is getting. This insight helps you gauge a site's performance and distribution of traffic across the set of analyzed websites.
Traffic Share insights help you:
Evaluate the competitive landscape across analyzed website domains, marketing channels, and devices
Understand the level of competitiveness/ fragmentation across domains/ devices/ countries/ keywords/ traffic sources etc.
Uncover the share of voice for a specific metric
Set the geography filters to evaluate the share of traffic distribution in different regions