The traffic share of a website is the percentage of the traffic sent to a website, channel, or keyword relative to the total traffic.
Traffic share represents the amount of traffic a specific website, marketing channel, or keyword receives, out of the total traffic generated by a group of competitors, all marketing channels, or all keywords (respectively). Traffic can be measured in visits or unique visitors.
Traffic Share insights help you:
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Evaluate your competitive landscape across analyzed websites and marketing channels
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Understand the level of competitiveness and/or fragmentation across websites, devices, countries, keywords, traffic sources, and more
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Uncover the share of voice for a specific metric
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Set the geography filters to evaluate the share of traffic distribution in different regions
To calculate traffic share of a website, marketing channel, or keyword, we use the following formulas:
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Website: Traffic to a specific website / Total traffic to the competitive set
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Marketing Channel: Traffic generated by a specific marketing channel / Total traffic to the site
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Keyword: Traffic generated by a specific keyword / Total search traffic to the site
Find the Traffic Share metric in the Market Research modules: Website Analysis, and Company Analysis.
Read more on our blog: Traffic Share 101: How to Measure Your Website’s Success
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