Website traffic can be measured in visits, sessions, or unique visitors. The Traffic Share of a website is reported as the percentage of the traffic sent to a website, channel, or keyword relative to its competitive set.


What is traffic share and how can it be used

The traffic share of a website represents the percent of traffic a site is getting. This insight helps you gauge a site's performance and distribution of traffic across the set of analyzed websites.

Traffic Share insights help you:

  • Evaluate the competitive landscape across analyzed website domains, marketing channels, and devices

  • Understand the level of competitiveness/ fragmentation across domains/ devices/ countries/ keywords/ traffic sources etc.

  • Uncover the share of voice for a specific metric

  • Set the geography filters to evaluate the share of traffic distribution in different regions


Find the Traffic Share metric in the Market Research modules: Website Analysis, and Company Analysis. Try it now!

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