Traffic Share

Definition

Traffic Share is the percent of traffic sent to a website. You can find this metric in a variety of applications within SimilarWeb, including:

Devices: The percentage of incoming traffic from desktop compared to mobile web

Traffic Sources: The percentage of incoming traffic from each traffic channel

Keyword: The percentage of incoming traffic from a keyword

Geography: The percentage of incoming traffic from a country

Using this metric

Use this metric to understand the level of competitiveness/ fragmentation across domains/ devices/ countries/ keywords/ traffic sources etc.