Traffic Share

Location: The Traffic Share metric is available in almost all sections in the platform.

Description: The percentage of traffic to the analyzed domain or app, within the chosen date range and for the specific type of traffic measured.

Examples:

• In the Traffic Sources Overview section, Traffic Share represents the percentage of traffic coming from each marketing channel out of all traffic going to the analyzed domain.

• In the table of Search Terms under Website Analysis > Traffic Sources > Search, Traffic Share represents the percentage of traffic coming from each search term, out of all search traffic going to the analyzed domain.

• In the Industry Index Overview, Traffic Share shows the percentage of incoming traffic from desktop compared to mobile web.

• In the In-Store Keywords section (App Analysis > Store Page Analysis), Traffic Share represents the percentage of traffic coming from each search term, out of all In-Store Search traffic going to the analyzed app.