Definition
Traffic Share is the percent of traffic sent to a website. You can find this metric in a variety of applications within SimilarWeb, including:
Devices: The percentage of incoming traffic from desktop compared to mobile web
Traffic Sources: The percentage of incoming traffic from each traffic channel
Keyword: The percentage of incoming traffic from a keyword
Geography: The percentage of incoming traffic from a country
Using this metric
Use this metric to understand the level of competitiveness/ fragmentation across domains/ devices/ countries/ keywords/ traffic sources etc.