Analyze any keyword or keyword list to check organic traffic and paid traffic and determine which websites are gaining search traffic from organic and paid keywords.


What is the value?

Discover which websites are getting the most traffic share from each organic or paid keyword. This will allow you to:  

  • Understand the top players based on the amount of traffic they get from individual keywords or keyword lists. 
  • Understand who you are competing with as well as identify strategic partners for backlinks and content placements 
    • See who is suddenly or consistently gaining or losing market share from a certain keyword or list of keywords 
    • Perform post-campaign analysis following specific events & dates (e.g., Elections, Black Friday, etc.) and see the traffic share split between you and your competitors
    • Monitor the traffic share of any keyword over time in daily, weekly or monthly granularity
  • Drive high-intent traffic to your business and increase your digital market share Optimize your SEO, PPC, and Content campaigns
  • Access a 28 days view which helps to catch changes as they happen and identify new rising players competing on keywords.  
  • View the traffic data across all devices or broken down by mobile or desktop.  

  Did you know? Keyword Analysis now uses our new Search 3.0 data set. This dataset has vastly expanded coverage of keywords, domains, and covered countries. It allows us to add more filters, metrics and insights to the tool, delivering a more granular and focused analysis, ensuring you always see the most recent and relevant perspective on website keywords. 


How to use Keyword Analysis

To uncover which websites are gaining organic or paid search traffic from a selected keyword or keyword list, follow these steps: 

  1. From the left-hand navigation bar, go to Acquisition Research > Search > Search 3.0 > Keyword Analysis                               
  2. Select a keyword by typing it into the search bar or select a keyword list that you’ve built or uploaded to start your analysis. 
  3. Using the filters in the upper right, change the time frame so you can view a specific month or the last 28 days to get the most recent perspective on keyword performance.
  4. Select a specific country filter as well as the device type you which to analyze: Desktop, Mobile or All Traffic. The All Traffic view provides the combined keyword coverage across both desktop and mobile, giving you a holistic understanding of the keyword landscape for the selected website(s).


What Insights Can I Access?

Last 28 Days / Monthly Volume

The monthly average of Google searches for a keyword (over the last 12 months). This also includes an at-a-glance zero-click breakdown and volume trend as well as mobile vs desktop breakdown.

Total/Desktop/Mobile Organic or Paid Clicks

The total number of organic or paid clicks for the analyzed keyword in the selected time period, signaling where a user has clicked on a search result or paid search ad to get to a specific organic or paid landing page. In the Total Organic Clicks view this also includes a desktop vs mobile traffic breakdown so you can see which device is more popular for these types of keyword searches.

  Note: Compare Search Volume to Search Visits to determine the real value of popular keywords for destination sites.

Organic/Paid Clicks over Time 

In this chart, you’ll have the ability to see the top domains receiving organic or paid clicks from the analyzed keyword or keyword list. You’ll have the option of selecting up to 10 domains that interest you most out of a list of 100.


You can see the click trend data in 3 different ways: Trend, Stacked Trend, or Share. This allows you to visualize the spread of clicks for that keyword amongst the selected sites in multiple ways. You can choose which ever you prefer for reporting and analysis purposes.

  • Trend view: Highlights the major movements in clicks over time. It shows how traffic to these websites change allowing you to easily track their ups and downs over the period we're looking at. It gives you a clear picture of each site's performance over time.

  • Stacked Trend view: Shows the total number of clicks so you can see the individual trends of different websites, while also seeing an aggregate view of how they perform over time.  It's a neat way to visualize both individual and collective performance.

  • Share view: The stacked area chart displays the accumulated click share of the selected domains over a specific period. Each color represents a website, and the height of the color at any point shows how much of the total clicks count comes from that site. It helps you see who's getting the most attention over a period.

  • Date range granularity: Select timeframes of Last 28 days, last 3 months and last 6 months, to see the trend for the keywords over the longer term as well as get daily, weekly and monthly granularity for the click spread too.

  • Domain Selector: Choose the domains that you want to see the click spread for, so you know who is gaining the most and least clicks for the analyzed keyword, as well as who might be trending. 

  Note: For more information about difference between Clicks and Visits, please see FAQs.


Using the Organic/Paid Traffic Breakdown

The table allows you to get a closer look at the domains receiving organic or paid clicks from the chosen keyword or keyword list.

Key metrics and insights:

Domain: The name of the domains that receive traffic from a given keyword or list
Domain Search Clicks: The absolute number of clicks the domain has received from the keyword/keyword list and the click share amongst the other domains found in the selected timeframe
Desktop/Mobile:  The split between desktop and mobile clicks
Change: The period-over-period change in clicks by percentage (based on the selected time period. If viewing by last 28 days, it will show the change from the previous 28 days. 

  Tip: Sorting by Change is a great way to discover trending keywords, fast-growing companies, and new partners or prospects.

Ranked SERP Features: All the SERP features that the website ranks for on the analyzed keywords
Avg. Position: The URL's average position on Google's Search Engine Results Page over the time period selected
Highest Ranking URL: The website page with the highest organic position that ranks for the analyzed keyword



Q: What are "Clicks," and how do they differ from "Visits"?

A: Visits, also known as sessions, represent the number of times a site was visited within a 30-minute session. 

Feature Location

Try it now! Get started with Keyword 3.0.

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