Keyword Analysis enables you to uncover the digital market share for any keyword on the web.

The Keyword Analysis traffic insights are based on the actual traffic (i.e., anonymous behavioral data) generated by a particular keyword to any site on all search engines.

What is the Value?

  • Discover which websites are getting the most traffic share from each keyword.

    Understand who you are competing with within the Search realm and identify strategic partners for backlinks and content placements.

  • Monitor the traffic share of any keyword over time in monthly or weekly granularity.

    See who is suddenly or consistently gaining or losing market share from a certain keyword or group of keywords.

    Perform post-campaign analysis following specific events & dates (e.g., Elections, Black Friday, etc.) and see the traffic share split between you and your competitors.

  • Optimize your SEO, PPC, and Content campaigns.

    Drive high-intent traffic to your business and increase your digital market share.

How to Use

Step 1: Understand the competitive landscape for any keyword

  1. From Marketing Intelligence > Keyword Research, go to the Analyze Keywords module.

  2. Enter a Keyword.

  3. Use the filters at the top of the page to select the time frame and a country.

    The Keyword Overview pages provide many insights on the performance of the keyword.

  4. From the left menu, select Organic, Paid, or Mobile Competitors to analyze additional insights.

Take a close look at the following insights and metrics:

  • The Search Volume metric reveals the popularity of a keyword.

  • Compare Search Volume to Search Visits to determine the real values of popular keywords for destination sites.

  • Take note of the CPC price estimation so you can assess the demand for a particular keyword.

Track the impact of keywords over time

There are now two filters for reviewing the relative impact of a keyword within a competitive set.

  • Traffic Trend - Scale the graph to the maximum traffic point during the period being analyzed to highlight any gains and losses in traffic over time. This view helps to identify seasonality and time-specific trends for keywords.

  • Market Share - A traditional monthly/weekly/daily market share distribution of traffic from a given keyword or group to your competitive set.


Step 2 - Discover which sites are dominating your most relevant keywords

  • View the graph to reveal the traffic trends over time of the top 10 sites from your keyword or keyword group.

  • Look at the Domain column in the table to view a list of all the domains that receive traffic from a given keyword or group.

  • Analyze these sites further by referring to the Position Column - the Google SERP position of each domain.

Step 3 - Track your share of keywords that are most relevant to your business.

Monitor the performance of a brand, product line, campaign, or marketing initiative over time by creating and saving a keyword group of 200 keywords.

  1. Click on the + New Keyword Group within Search Keyword Analysis.

  2. Manually enter or paste up to 200 keywords, or use the Keyword Generator Tool to create a new Keyword Group.

  3. Select the Choose Keyword Group section in the main menu bar to easily access and monitor your keyword groups.

  4. Ensure that your time frame and country filters are set.

You can easily get a broader view of your market share by filtering to the last 12 months or more.


Step 4 - Optimize your SEO and content marketing campaigns based on winning keywords.

Drive your SEO and content marketing campaigns based on keywords and landing pages that generate high search traffic.

  1. Go to your Keyword Group.

  2. Select the Keywords tab in the Traffic Breakdown table.

  3. View the Traffic Share column and sort by the Change column to qualify and spot successful and new keywords on the rise.

  4. From the Traffic Breakdown table in the Domains tab, click on the arrow icon in the Destination URL column to view which landing pages work best for a particular keyword.

Take inspiration from your search traffic competitors by analyzing new and engaging content ideas so you can create the most effective landing pages.



  • CPC - The estimated price that advertisers pay to buy the search word in Google Adwords in the selected country from the past 30 days.

Please note:

Weekly keyword granularity is available for:

  • Any keyword in any country, including Worldwide (depending on your package access).

  • Historical data from December 2018

  • “Last 3 months”, any custom 3-month range, and last 28 days.

  • Available in Keyword Analysis - Organic and Paid tabs for keyword groups of up to 200 keywords.

You should be ready to start your own keyword analysis. Visit Similarweb to get started!

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