Bounce Rate represents the percentage of visitors who enter a site, take no action, and leave after visiting only one page.
Each visitor who leaves your website from the same page they entered without interacting with the page counts as a bounce.
Similarweb calculates bounce rate by dividing the single-page visits by total visits to your site during a set period. The bounce rate is reported as a percentage of the total visits during the specified time frame.
For example, if you had 500 visitors to your site on day X and 250 left without taking action, your bounce rate on day X is 50%. This includes visitors who remained on the page until the session timed out.
To use this metric efficiently, you can measure and track bounce rates for specific pages or page groups. You will also want to consider the industry, the type of site, the traffic channels, SEO strategy, etc. These considerations are critical for understanding how people interact with the site and can help optimize your site.
The Bounce Rate insight is located in several Website Traffic and Engagement modules within the Marketing Intelligence and Research Intelligence solutions.
To learn more, see Bounce Rate: Understanding, Measuring and Tracking for Growth.