How does Similarweb classify traffic from different SERP Features?

Google’s Search Engine Results Page (SERP) displays various types of content, known as SERP Features, when users search for information.

A significant portion of online search traffic ,whether organic or paid, is generated through clicks on SERP Features, rather than standard organic and paid search results.

In the table below, we specify how Similarweb categorizes the traffic derived from clicks on various Google SERP features.

Google Images:

traffic is categorized as Organic Search

Google Videos:

traffic is categorized as Organic Search traffic

Google News:

traffic is categorized as Organic Search traffic

Google Maps:

traffic is categorized as Referral traffic

Google Shopping:

traffic is categorized as Paid Search traffic

Google PLA (Product Ads):

traffic is categorized as Paid Search traffic

Google Flights:

traffic is categorized as Organic Search traffic

Google Hotels:

traffic is categorized as Paid Search traffic

Comments

Tel Aviv, Israel

New York, US

San Francisco, US

London, UK

Tokyo, Japan

São Paulo, Brazil

Paris, France