How does Similarweb classify traffic from different SERP Features?

Google’s SERP (Search Engine Results Page) presents many different types of content, or SERP Features, in response to a user's query.

A large portion of digital search traffic - both organic and paid search - comes from clicks on SERP Features, instead of standard organic and paid search results. Below, you'll find a guide to how Similarweb classifies traffic resulting from clicks on different Google SERP features.


Google Images - Organic Search

Google Images

Google Videos - Organic Search

Google Videos

Google News - Organic Search

Google News

Google Maps - Organic Search

Google Maps

Google Shopping - Paid Search

Google Shopping

Google PLA (Product Ads) - Paid Search

Google Product Ads

Google Flights - Organic Search

Google flights

Google Hotels - Paid Search

Google Hotels

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