Audience Interests shows the list of apps with a high probability of being used by the same audience as the selected app.
The cross-app affinity index reveals which other apps users of the analyzed app are engaged with. Use these insights to:
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Understand your audience's interests and user preferences
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Identify and evaluate potential partnership or cross-promotional opportunities
Follow these steps to view Audience Interests insights for up to 5 app:
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Within the Competitive Research module, navigate to App Analysis.
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Enter an app in the search or choose from your list of saved apps and go to the Audience Interests page.
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To target your analysis:
- Click +Add to compare up to 5 competitors. - Using the filters in the upper right, select the country, time period, and device type you'd like to analyze.
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Store Rank: App's daily top free ranking in its main category.
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MAU (Monthly Active Users): The monthly average number of active users who have used the app in a given period.
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Affinity Score: Affinity addresses how much more likely an app's user base is estimated to use an app compared to the general population. For example, user of app A are 2.5x more likely to use app B than the general population.
Try it now! App Analysis Premium > Enter an app and go to Audience Interests.
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