Store Downloads represents the estimated number of unique downloads of an app from the Google Play Store, in a selected period of time.

Note

This metric is only available for Android apps.

What is the value of store downloads?

App Store Downloads is one the key app performance metrics in the mobile app ecosystem.

By tracking Store Downloads, we can observe whether an app’s number of unique new downloads is growing over time and identify new competitors in the market.

Note

Store Downloads is available for Worldwide data. Analyze up to the last 15 months of historical data.

Calculation

Store downloads are based on Similarweb’s proprietary algorithm relying on both public and panel data sources, and represents unique downloads. Store Downloads will only be counted once per a mobile user’s unique Google Play Account. Re-installs/downloads or app updates would not count as new downloads.

How to use

  1. Within the Competitive Research tool, navigate to App Analysis.

  2. Enter an app in the search or choose from your list of saved apps and go to the Store Downloads page.

  3. To target your analysis:

    - Click +Add to compare up to 5 competitors.
    - Using the filters in the upper right, select the country, time period, and device type you'd like to analyze.

FAQs

What’s the difference between store downloads and install base?

Store Downloads are the estimated number of times an app has been downloaded in a selected period of time. This metric is based on Similarweb’s proprietary algorithm, relying on both public and contributory network data sources, and represent unique downloads. Store Downloads will only be counted once per a mobile user’s unique Google Play Account. Re-installs/downloads or app updates would not count as new downloads. 

Install base, on the other hand, is the estimated average number of devices with the app installed in the selected period. Install base is relying on data.ai’s proprietary algorithms and the number of devices in its panels that have a particular app installed during the time period. The metric is specific to a month and is not tethered to the month before. Install base considers when an app is installed on or uninstalled from a device in the panel population.

Feature Location

Try it now! App Analysis Premium > Enter an app and go to Store Downloads.

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