Evaluate the market share and user base of your competitors’ apps to benchmark yourself against competitors and category leaders.
Install Penetration: The average percentage of devices in the defined market with the app installed.
Downloads : Estimated sum of app downloads from the app store.
Downloads can include multiple downloads from the same device. These will include multiple downloads of a specific app by the same user on separate devices, and re-downloads on the same device. May include both app store and non-app store-installed apps.
Unique Installs: App unique installs from the store.
Unique Installs are counted once per a mobile user’s unique Google Play Account. Re-installs/downloads or app updates would not count as new installs.
Only available for Android apps.
Q: What is the difference between downloads and unique installs?
Downloads include multiple downloads of a specific app by the same user on separate devices, and re-downloads on the same device. Unique installs only count the first download of an app by a user.
Try it now! App Analysis > Enter an app and go to Installs & Downloads.
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