Cut through the manual work and easily compare keywords and topics to uncover opportunities for your own strategy with Keyword Comparison.
Keyword Comparison lets you compare and benchmark up to 5 keywords or keyword lists, presenting all the relevant keyword performance metrics in one place. It’s a useful tool for many different marketing purposes, from SEO to PPC to content research. You can also use it for a market overview by comparing topics or products.
Here are some ways you can use the Keyword Comparison tool:
-
Fine-tune your SEO research by qualifying new keywords
-
Uncover hidden opportunities for your PPC campaign
-
Prioritize your content list according to the search term that trends highest
-
Explore new ideas for naming a product
-
Grow your understanding of the market demand by comparing products
To compare up to five keywords or keyword lists, follow these steps:
-
Monthly Volume: A comparison of the search volume each keyword or keyword list generates.
-
Monthly Search Visits: A comparison of the number of visits (clicks) each of the keywords receives.
-
Trends Over Time: Monthly Volume and Traffic trends from the last 12 months. Get a visual overview for Volume, Visits, and Organic vs. Paid split to discover changes and seasonal trends.
-
Keyword Metrics: This table gives an in-depth view into each search term. Compare keywords by understanding the difference in Keyword Difficulty score, share of Zero Clicks and CPC.
FAQs
Q: In the Trends over Time graph > Search visits tab, how should I interpret the data I see in the “#” view vs. “%” view?
A: The “#” view shows a trend of the traffic of each keyword, similar to how Google Trends gives you a general trend per search term.
The “%” view sums the traffic of all keywords/keyword lists at each point in time, and shows what percentage each one has out of that 100%.
Feature Location
Try it now! Keyword Comparison.
Comments
Article is closed for comments.