Cut through the manual work and easily compare keywords and topics to uncover opportunities with Keyword Comparison.

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What is the value?

Keyword Comparison lets you benchmark up to 5 keywords or keyword groups and get all the relevant metrics in one place. It’s a useful tool for many different marketing purposes, from SEO to PPC to content research. You can also use it for a market overview by comparing topics or products.

Here are some ways you can use it:

  • Fine-tune your SEO research by qualifying new keywords

  • Uncover hidden opportunities for your PPC campaign

  • Prioritize your content list according to the search term that trends highest

  • Explore new ideas for naming a product

  • Grow your understanding of the market demand by comparing products

How to use Keyword Comparison

To compare up to five keywords or keyword groups, follow these steps:

  1. Within the SEO Module, under Keyword Analysis, go to Keyword Comparison.

  2. Select up to 5 keywords or keyword groups to compare.

Key metrics & insights

  • Monthly Volume: A comparison of the search volume each keyword or keyword group generates.

  • Monthly Search Visits: A comparison of the number of visits (clicks) each of the keywords receives.

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  • Trends Over Time: Monthly Volume and Traffic trends from the last 12 months. Get a visual overview for Volume, Visits, and Organic vs. Paid split to discover changes and seasonal trends.

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  • Keyword Metrics: This table gives an in-depth view into each search term. Compare keywords by understanding the difference in Keyword Difficulty score, share of Zero Clicks and CPC.

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Feature Location

Try it now! Keyword Comparison.

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