How does Similarweb track and classify AMP traffic?

AMP (Accelerated Mobile Pages) is an open-source HTML framework that is optimized for mobile web browsing and intended to help webpages load faster.

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Similarweb algorithm is able to extract the actual page from different AMP variations - ampproject.org, google.com/amp, and Facebook's freebasic. 

For example, a pageview to www-foxnews-com.cdn.ampproject.org will be considered as a pageview to foxnews.com (instead of ampproject.org).

FAQs

In which marketing channel is AMP traffic included?

AMP traffic is sorted into the Search Marketing Channel.

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