How does Similarweb track and classify AMP traffic?

AMP (Accelerated Mobile Pages) is an open-source HTML framework that is optimized for mobile web browsing and intended to help webpages load faster.


Similarweb algorithm is able to extract the actual page from different AMP variations -,, and Facebook's freebasic. 

For example, a pageview to will be considered as a pageview to (instead of


In which marketing channel is AMP traffic included?

AMP traffic is sorted into the Search Marketing Channel.

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