Will changing policies on cookies affect Similarweb data?

What are cookies?

Cookies are snippets of code that assign website visitors a unique ID. They remember users, collect information, and deliver personalized experiences.

Do cookies affect Simliarweb data?

The changing policies for cookies in the digital world are specific to third-party cookies.

Similarweb's anonymous behavioral data - which drives all the individual data points you see in the platform - don't use cookies.

Additionally, Google Analytics (GA) itself only uses first-party cookies as explained here. Third-party cookies do come into play in GA, but only for advertising attribution. Similarweb does not infer marketing channel or advertising information from Google, but uses its own categorization system and algorithms to do so.

Bottom line - you can rest assured that changes around third-party cookies policies will not impact Similarweb data.

Read our blog 4 Tips to Conquer a Cookieless Future to learn how to use cookie-free data from Similarweb's suite of digital tools.

Was this article helpful?
1 out of 1 found this helpful