How does Similarweb get data?

Similarweb gets the data used to generate the estimations you see on the platform from 4 main sources:

  • Direct Measurement – millions of websites and apps choose to share their first-party analytics with us.

  • Contributory Network – a collection of consumer products that aggregate anonymous device behavioral data.

  • Partnerships – a global network of organizations that collect “digital signals” across the Internet.

  • Public Data Extraction – an advanced algorithmic engine that captures and indexes public data from billions of websites and apps.

For a deep dive into our data methodology, visit Similarweb Data Methodology.

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