Keyword Difficulty is a 0-100 score representing how difficult it is to rank for a particular keyword. The keyword difficulty score can be used to help estimate the amount of effort it would take to rank higher on SERP for a specific keyword or keyword group.

Use Keyword Difficulty to estimate the amount of effort it would take to rank higher on SERP for a particular keyword or keyword group.

Tip: If you’re a newer site, consider targetting keywords with lower keyword difficulty, meaning there’s less competition, and you will be able to rank faster.

Using the Keyword Difficulty metric

Using Keyword Difficulty SEO managers can:

  • Evaluate how hard it is for a website to move up in Google rankings. Targeting keywords with little competition can help improve your rankings.

  • Discover low to moderate difficulty long-tail keywords you can win with less effort.

  • Understand how much work it might take to rank for any keyword. Keywords with high difficulty will be more difficult to rank for.

  • Use the difficulty level to prioritize and plan any SEO strategy. Optimize your strategy more efficiently by understanding which keywords have the most SEO potential.

How is Keyword Difficulty measured?

The Keyword Difficulty score is represented as a numeric value between 1- 100, grouped into three levels of difficulty:

1 - 20: Easy

Keywords with little or no competition. Here you will find the best opportunities to rank higher on SERPs. Many of the long-tail keywords will appear within this group.

21-80: Moderate

Keywords with more competition - gradually increasing as the score goes up. Gaining a higher ranking for a keyword in this range will require more optimization efforts.

81-100: Difficult

Keywords are most competitive as they usually also have the highest traffic potential. Winning these keywords will require the most effort, especially for newer websites.

Feature Location

You can find the Keyword Difficulty metric within many of the pages and tools in the SEO module in Similarweb, including:

Try it now!
Keyword Gap Tools
Keyword Generator Tools
Keyword Overview (Under Analyze Keywords)
And, in the Keyword Analysis page (within the Website Analysis / Competitive Research section)

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