See *Competitive Trackers Article*


Monitor the digital performance of your competitors using the Similarweb Competitive Tracker. Add up to 10 competitors' websites and get a consolidated view of the traffic metrics and notable traffic trends for the competitive set.

*Note: this feature is currently in a limited release beta*


What is the Value?

Keep close tabs on the digital traffic, trends, and performance of a set of up to 10 of your competitors.

Monitor the traffic insights and traffic trends of your competitors across various marketing channels, including organic, paid, display, social, referrals, and direct traffic. The trend reports highlight the wins and losses, as well as trending keywords and topics. Using the Competitive Tracker, you'll never miss a move made by your competitors or the chance to seize an opportunity!

How to set up your Competitive Tracker

Setting up your competitive tracker is simple! The first time you visit the Competitive Tracker, enter your primary website and up to 10 competitor websites. That's all there is to it.

The Tracker provides data on each of your competitor's traffic share, and MoM % change in traffic and highlights notable trends and shifts in traffic for each competitor across every marketing channel in the mix.



  • The insights tiles provide a summary of the channel traffic and highlight notable trends to help you understand the insights.

  • For in-depth insights, click the See More link at the bottom of each insight tile. For example, See Full Leaderboard, See Trending Keywords, and See Trending Topics.

  • To edit settings, such as your primary website, competitors, and country, click Settings.

Feature Location

The Competitive Tracker is located in the Acquisition Channels module > Competitive Tracker

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