The Competitor Tracker helps you easily track and monitor the digital performance of up to 10 competitors' websites. Get ongoing traffic metrics and surface notable trends and insights for the competitive set across marketing channels.

*Note: this feature is currently in a limited release beta*


What is the Value?

Keep close tabs on the digital traffic performance of a set of up to 10 of your competitors.

Monitor trends and changes across the various channels, including organic, paid, display, social, referrals, and direct (month over month) for your whole competitive set, and never miss the chance to seize an opportunity.

How to Use Competitive Tracker

The first time using the tracker, enter the primary website and up to 10 competitor websites.

The Tracker provides a look at the traffic share of each competitor's website domain and the MoM % change in traffic across every marketing channel in the mix.

The most notable insights will be surfaced for you in the insights tiles.


  • The insights tiles provide a summary of the channel traffic and highlight notable trends to help you understand the insights.

  • For in-depth insights, click See Full Leaderboard.

  • To edit settings, such as your primary website, competitors, and country, click Settings.

Feature Location

Marketing Intelligence > Competitive Tracker

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