Under On-Site Search, you can find three graphs and tables:

Product Clicks

The Product Clicks graph displays the distribution between paid and organic clicks for the selected domain, brand, and time frame.

Product_Clicks_Brand_13-Jul-2021.png

Tip: Use this graph to understand how aggressive you should be with your paid strategy.

Branded vs. Non-Branded

The Branded vs. Non-Branded Searches graph displays the percent of clicks on the selected brand’s product pages, resulting from branded vs. non-branded searches. A search is defined as 'branded' if more than 70% of clicks, from July 2019 until last month, ended up on a specific brand's product pages.

The graphs present three types of clicks:

  • Branded - Selected Brand: Percent of clicks on the selected brand’s product pages, resulting from the selected brand’s branded searches (i.e., more than 70% of clicks, from July 2019 until last month, ended up on the selected brand’s product pages)

  • Branded - Other Brands: Percent of clicks on the selected brand’s product pages, resulting from other brand’s branded searches (i.e., more than 70% of clicks, from July 2019 until last month, ended up on other brand’s product pages)

  • Non-Branded: Percent of clicks on the selected brand’s product pages, resulting from non-branded searches (i.e., less than 70% of clicks, from July 2019 until last month, ended up on a specific brand’s product pages)

Branded_vs_Non_21-Mar-2021.png

Top Keywords

The Top Keywords table uncovers the keywords the selected brand got the most clicks for. 

In the table, you can analyze:

  • Brand Clicks: For the searched keyword, the number of unique clicks on the selected brand’s products in the selected domain and time frame. If a consumer clicked on the same product twice in the same 30-min session, it is counted as one click.

  • Organic vs. Paid: For the searched keyword, percent of paid clicks on the selected brand’s products, in the selected domain and time frame.

  • Total Clicks: For the searched keyword, the number of unique clicks on products in the selected domain and time frame. If a consumer clicked on the same product twice in the same 30-min session, it is counted as one click. 

  • Brand Share: For the searched keyword, percent of clicks on the selected brand’s products in the selected domain and time frame

  • Brand Avg. Unit Price: For the searched keyword, the average unit price of the selected brand, in the selected domain and time frame

  • Other Brand Avg. Unit Price: For the searched keyword, the average unit price in the selected domain and time frame, excluding the selected brand.

Brand_Top_Keywords_16-Feb-2021.jpg

Feature Location

Shopper Intelligence > Brand > On-Site Search

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