Under On-Site Search, you can find three graphs and tables:
The Product Clicksgraph displays the distribution between paid and organic clicks in the selected domain, category, and time frame.
Tip: Use this graph to understand how aggressive you should be with your paid strategy in the different categories you play in.
In the Clicks on Products by Positiongraph, you can see the distribution of clicks between the first ten organic and paid search results. For each position, analyze the share of Organic vs. Paidclicks.
Tip: Use this table to inform your search strategy and decide whether you need to buy your way to the top of the search results or invest more in SEO to get to the top of the organic results.
The Top Keywords in Category table uncovers the top keywords in the selected category.
In the table, you can analyze:
Clicks: For the searched keyword, the number of unique clicks on products in the selected domain, category, and time frame. If a consumer clicked on the same product twice in the same 30-min session, it is counted as one click.
Organic vs. Paid clicks: For the searched keyword, the percentage of organic vs. paid clicks in the selected domain, category, and time frame.
Average Unit Price: For the searched keyword, the average unit price in the selected category and time frame.
Top Brand: For the searched keyword, the brand which received the most clicks in the selected category, domain, and time frame.
Top Brand Share: For the searched keyword, percent of clicks the top brand received in the selected category, and time frame.